Searchmetrics Webinar with &

Date: Thursday, November 9th, 3:30pm CET | 2:30pm GMT

Get it right internationally: 10 common hreflang mistakes

Many multilingual websites have issues targeting their audience for a specific region or set of languages in Google search, even though they might already be using the hreflang attribute. We’re going to walk you through the basics of hreflang and show you the 10 most common mistakes with hreflang implementation, so you don’t have to make them, too.

Want to learn more about the topic and dive deeper into international SEO and Content? Get your ticket for our first international Summit on November 21st in Berlin!

Our speakers:

Gianna Brachetti-Truskawa

Gianna Brachetti-Truskawa, International Senior SEO Manager, &

Gianna Brachetti-Truskawa has been working in Online Marketing since 2009, including as former Head of SEO at various agencies and Senior SEO Consultant at She is currently an International Senior SEO/Audience Manager at the Aufeminin Group ( and in various countries). Favourite topics: and multilingual content markup on complex websites with exotic languages. Her insatiable curiosity covers more topics than there are hours in a week, but her special passion is language in all its different quirks and features. And food of course. FOOD!

Björn Beth, Searchmetrics

Björn Beth, Director Professional Services, Searchmetrics

Björn Beth is Director of Professional Services EMEA at Searchmetrics and heading the internal SEO Consulting Department. Throughout his Career he implemented successfully SEO Strategies at large Companies, such as Swiss Media House „Ringier“ and „Ricardo Group“ – Switzerlands biggest Ecommerce Platform.

He has experience with large news sites, marketplaces, online Shops as well as classified sites. He started his SEO Career in London, where he was working for Lead Generation Firm „MVF Global“. Björn is specialized in large Websites with focus on Technical SEO & Content Marketing.

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