The Balance Between Paid and SEO

Paid vs. SEO – it’s the question Digital Marketers are constantly grappling with. Where should my resources be focused? Which one will provide a better ROI? What can be applied quickly to produce immediate results? 

The truth is, a balanced approach between the two is critical to driving website traffic but there are nuances any marketing team must consider. Understanding how, where, and when to apply paid vs. organic search strategies will allow you to create the optimal mix for your business – setting up your brand for long term success, profit gains, and increased online visibility. 

Join us as our panel of experts takes a deep dive into what is better: SEO or Paid. They will evaluate both marketing strategies and provide useful tips for choosing the right combination and striking the perfect balance between paid and organic search optimizations. 

Tune in and learn about: 

  • How brands can successfully optimize their organic content using paid channels 
  • Why search is excellent for building the top of funnel awareness 
  • How to find the right balance between paid vs. SEO to improve your marketing efforts 

Register for the webinar and we’ll send you the recording OnDemand.

Doug Bell, CMO, Searchmetrics, Inc

Doug Bell
Chief Marketing Officer

As Chief Marketing Officer at Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable growth for the company. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry.

Jordan Koene, CEO, Searchmetrics, Inc.

Jordan Koene
SEO Strategist and Advisor

Jordan Koene is an SEO Strategist and Advisor at Searchmetrics. Prior he was the CEO, where he worked with enterprise businesses to provide SEO and content strategies that maximize the value of their marketing mix, using best-in-class search technology. Jordan has presented at industry events around the world, including SMX, Pubcon, and the Digital Summit series. Before joining Searchmetrics, Jordan led the eBay SEO team, where he developed and executed their SEO marketing programs.

Ben Shapiro Headshot Image

Ben Shapiro
Podcast Producer

Benjamin Shapiro is a brand development & marketing strategy consultant. He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the MarTech Podcast, an iTunes Top-50 marketing podcast, and the Voices of Search podcast with Searchmetrics.