Download Marcus Tober's presentation now:
Conference Date: 7 & 8 November 2019
Event Location: Grand Cinema & More | Bucharest-Ploiesti Road 42D | Bucharest 013696
WeContent is the most important content marketing conference in Romania, where you will have the chance to meet top specialists and learn how to have a successful content strategy. At the end of a whole day with insightful sessions and networking with established speakers, you will be able to implement specific tips and tricks to streamline your marketing and sales efforts.
Join Marcus Tober on this occasion and don’t miss out on his presenation:
Get rid of old SEO habits and embrace the future
The true challenge of SEOs is not to repeat the same things again and again like 10 years ago. The challenge is to understand the user and its demand. Unique content written by experts, great user experience, fast websites and a user friendly business model are all factors that make the user stickier/happier and that Google already bakes into its algorithm. So every SEO must be a mini-CEO as he needs to make decisions that CEOs normally do. But still, there are too many SEOs that are stuck in the old behavior to just change the content a bit or try to optimize only the technical part of a website. SEOs need to grow and think holistically about the product and the user. In this session you will learn examples of great and successful websites and learn how to adopt this for your own business.
Chief Innovation Officer
About Marcus Tober:
Well known in SEO circles as an innovative thinker, Marcus founded his first SEO company in 2005, which became Searchmetrics in 2007, and rapidly evolved it to become a market leader in search and content analytics software. In 2016, he was named European Search Personality of the Year at the European Search Awards.
As a self-proclaimed big data and statistics geek, Marcus is often asked to comment on recent trends in the industry, such as the ever-changing google algorithms. Since 2019, Marcus leads the Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO) focusing on market leading innovations and ideas.