Zeta Interactive Selects Searchmetrics as a Premier Search Analytics Partner

Searchmetrics to Enhance Capabilities, Organic Search Campaigns for Zeta’s International Expansion and Growing Customer Base.

New York, NY – June 29, 2011: Searchmetrics, the world leader in search analytics software, today announced that it has been tapped by Zeta Interactive as a premier search analytics partner. Impressed with the company’s product offerings and international capabilities, Zeta Interactive will incorporate Searchmetrics into their client search marketing programs to address the growing need for analytics, measurement and benchmarking solutions for search engine optimization (SEO).

As a full-service, award-winning digital marketing agency, Zeta works with some of the world’s most well-known brands in helping build effective and measurable ROI programs that increase traffic, improve placement and generate measurable sales. With organic search marketing as a key component of the agency’s offerings, Zeta prides itself on its highly analytical, results-oriented approach, with benchmarking core to their corporate DNA.

“At Zeta, we combine the expertise of our team with the best of breed solutions available in the marketplace,” said Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive. “We believe Searchmetrics is an outstanding search analytics partner to help us provide enhanced campaigns that add value and increase search engine visibility – not just in the U.S., but on a global scale. This is key as we look to expand our offerings globally.”

Searchmetrics’ cloud-based solution automates many aspects of SEO management, such as monitoring and reporting and keyword analysis, for agencies and in-house search marketers. The Searchmetrics Suite also provides search performance data and analysis relating to multiple domains, including those of competitors.

Zeta Interactive chose Searchmetrics for a variety of reasons; chief among them are the product suite’s capabilities and ease of use. During trials, Zeta Interactive found their teams were able to produce faster, more accurate analytics, making their overall program more efficient.

Additionally, Zeta felt that there strong synergies between the two companies.  “The ability to work together is a large component of any partnership,” said Dr. Horst Joepon, CEO of Seachmetrics.  “We are excited that Zeta Interactive chose our tool to help effectively manage their clients’ SEO programs both in the United States and internationally. We are looking forward to working with their team and helping to enhance their already robust programs.”


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