Searchmetrics founder Marcus Tober takes new company role to help drive SEO innovation
Berlin / San Mateo February 3, 2021 – Searchmetrics, which provides software and services for search and content optimization, today announced that founder Marcus Tober will, with immediate effect, take up the position of Founder and Chief Evangelist with the company.
Marcus founded Searchmetrics in 2005 and was in the vanguard of creating SEO as a marketing discipline. As SEO becomes increasingly important to marketers and a much more significant part of the marketing mix and as Searchmetrics continues to grow to meet that need, Marcus’s new role brings together external and internal activities to facilitate both industry and company growth.
Marcus, with his deep SEO knowledge and experience, will lead Searchmetrics’ external push to explain the value that SEO can deliver and how it needs to develop in the future. Internally, he will play a cross-departmental strategic role advocating for the needs of SEO. He will also consult with the development and product teams to help drive innovation in Searchmetrics’ product suite as it evolves to meet the future needs of customers within the rapidly evolving search landscape. Matt Colebourne, Searchmetrics CEO, commented,
Alongside his new role at Searchmetrics Marcus will also spend time on external projects, details of which will be announced separately.