Our company attaches great importance to the protection of personal data and respects your desire for privacy. In the following we inform you about the collection of personal data when using our website, our platform and our app. Should you have any further questions regarding the handling of your personal data, please do not hesitate to contact our Data Protection Officer (see contact information below).
Who is responsible for the processing (Art. 4 No.7 GDPR) ?
For Customers/ Visitors of our Homepage worldwide (excluding USA & Canada)
Greifswalder Straße 212
For Customers/ Visitors of our Homepage in the USA and Canada:
1825 S. Grant St
San Mateo, CA 94402
Worldwide (excluding USA & Canada)
Greifswalder Straße 212
Phone: +4930/ 322 95 35 – 0
Data Protection Officer: Maria Jauch
In the USA and Canada:
1825 S. Grant St
San Mateo, CA 94402
Phone: +1-8664119494 (please choose option 5)
Which (personal) data do we collect?
Legal bases of our data processing
The processing of personal data can be based on different legal bases. If we need your data to fulfil a contract with you or to answer your queries regarding a contract, the legal basis for this data processing is i.a. Art. 6 (1) S. 1 lit. b GDPR. If we obtain your consent for certain data processing, the legal basis is i.a. Art. 6 (1) S. 1 lit. a GDPR. We carry out some data processing on the basis of our legitimate interest, whereby a balance is always made between your interests of protection and our legitimate interests. The legal basis for this is i.a. Art. 6 (1) lit. f GDPR. Insofar as processing is necessary to fulfil a legal obligation to which we are subject, the legal basis is i.a. Art. 6 (1) lit. c GDPR.
In the following, we explain how we process personal data via our website and our platform (the Searchmetrics Suite).
Cookies are data that are stored on your computer by a website that you visit which enable reassignment to your browser. Cookies transmit information to the website that uses the cookie. Cookies can store various information, such as your language setting, the duration of your visit to our website or the information you have entered there. This avoids, for example, that you have to reenter the required data each time you use our website. The information stored in cookies can also be used to identify preferences and align content according areas of interest.
There are different types of cookies: session cookies are data that are only stored temporarily and deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. With this type of cookie, the information can also be stored in text files on your computer. However, you can also delete these cookies at any time in your browser settings.
First-party cookies are set by the website you are visiting. Only this website can read information from these cookies. Third party cookies are not set by operators of the website that you are visiting. These cookies are used by marketing companies for example.
The legal basis for processing personal data using cookies and their storage duration may vary. If you have given us your consent, the legal basis is Art. 6 (1) lit.a GDPR. If data processing is carried out on the basis of our legitimate interests, the legal basis is Art. 6 (1) lit.f GDPR. The stated purpose then corresponds to our legitimate interest.
We use a number of tools to help us deliver our services:
1. Adobe Marketo Engage
We use the services of Marketo EMEA Limited (part of Adobe Systems Software Ireland Limited) to collect statistical data on the use of our website and to optimize our website accordingly, as well as to conduct email marketing e.g. via newsletter.
When sending out the newsletter or other requested information evaluates your user behavior on our behalf. To enable this evaluation, the emails sent out contain so-called web beacons, also called tracking pixels. These are one-pixel image files that link to our website and thus enable us to evaluate your user behavior. With the data obtained in this way, we create a user profile in order to provide you with the newsletter tailored to your interests. In doing so, we record when you read our newsletters and which links you click. We link this data with the actions you have taken on our website. Marketo stores the collected information on its server in the EU / EEA.
You can prevent the storage of cookies by certain browser settings; in this case you may not be able to use all the functions of this website. You can also prevent tracking by disabling the display of images by default in your email program. In this case, the newsletter will not be displayed in full and you may not be able to use all functions. If you display the images manually, the above-mentioned tracking takes place.
2. Twitter Advertising (Retargeting or Conversion Tracking)
We use the services of Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Within the EU/EEA, responsible for dealing with data subjects’ rights is
Twitter International Company
Attn: Data Protection Officer
One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 IRELAND.
Twitter Ads allows advertisers to collect data from users who visit their website. Cookies and code are used to connect the website to another third-party platform such as Twitter. A non-reversible and non-personal hash value is generated from your usage data and transmitted to Twitter for analysis and marketing purposes. In addition, a so-called “Twitter pixel” can be used to track the actions of users after they have seen or clicked on a Twitter ad.
User behaviour, such as websites visited, content accessed, time of visit, etc., as well as device-related data, such as applications and operating systems used, are recorded. Your IP address is stored and used for the geographical control of advertising. With “cross-device personalization”, Twitter also tries to link all devices of a user. Since the data is stored and processed by Twitter, a connection to the respective user profile on twitter.com is also possible.
Anonymized data will be deleted within 6 months. Data that can possibly identify a specific user on Twitter will be deleted within 90 days. Further information on the duration of the storage can be obtained from the provider or at https://legal.twitter.com/ads-terms/international.html.
You can object to Twitter’s data collection by adjusting the settings in your Twitter account or at https://twitter.com/personalization. If you would like to opt out of interest-based advertising from certain third-party advertisers, you can do so at https://optout.aboutads.info.
3. Twitter Analytics
We use “Twitter Analytics” on our website. Twitter Analytics stores and processes information about your user behavior on our website.
We use Twitter Analytics for marketing and optimization purposes, in particular to analyze the usage of our website and to be able to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behavior, we can improve our services and make it more interesting for you as a user.
4. DoubleClick by Google
When you visit a page that uses DoubleClick and has the DoubleClick script enabled, your browser automatically connects directly to Google’s server. We as website operator, have no influence on the extent and further use of the data collected by Google through the use of this tool. We inform you according to our state of knowledge: By integrating DoubleClick Google receives the information that you visited certain parts of our website or clicked on an ad from us. If you’re registered with a service provided by Google, Google may connect the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find out and store your IP address.
There are several ways how to prevent your data from being captured by this tracking procedure: (a) by changing your browser settings accordingly. Suppressing third party cookies means that you will not see any third-party ads. (b) By deactivating cookies for conversion tracking which will prevent interest-related advertisements from being displayed. To do this, you must block cookies from the domain “www.googleadservices.com” in your browser. (c) At https://www.google.de/settings/ads you can set an opt-out cookie. However, this setting will be deleted if you delete all your cookies. (d) By deactivating the interest-related ads of the providers that are part of the self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices. This setting is deleted if you delete your cookies. (e) By permanently deactivating cookies in your browser settings: https://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all functions of our website to their full extent.
Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and https://support.google.com/adsense/answer/2581949,
or in general: https://www.google.de/intl/de/policies/privacy. Alternatively you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.
5. Google Ads (formerly Google AdWords), Remarketing and Conversion Tracking
We use the service Google Ads. Google Ads is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
This means we display Google ads and use Google remarketing and conversion tracking. The ads are displayed on Google’s advertising network web pages in response to search queries. We also use Google ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have visited our website before. This service allows us to combine our ads with specific search terms or to display ads to previous visitors promoting our services. We may therefore display interest-based ads on other websites within the Google advertising network (as “Google ads” in Google search or on other sites) to users of our website.
You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads?hl=de
If you do not wish your data to be processed, you can prevent the cookies by changing your browser settings. In this case, your visit will not be included in the user statistics.
However, we and Google continue to receive statistical information about how many users visited this site and when. If you also do not want to be included in these statistics, you can prevent this with the help of additional browser settings (e.g. the add-on Privacy Badger).
6. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Responsible authority for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Usage includes the operation mode Universal Analytics. This makes it possible to assign data, sessions and interactions across several devices to a pseudonymous user ID and thus to analyse the activities of a user across all devices.
The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. Google will use this information to evaluate your use of the website on our behalf, to compile reports on website activity and to provide other services related to website activity and internet usage. Our legitimate interest results from these purposes.
The data sent by us and linked to cookies or user IDs (e.g. user ID) are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.
The data sent and linked to cookies or user IDs will be automatically deleted after 14 months. Data whose retention period has expired is automatically deleted once a month.
7. Google Re/Marketing Services
We use the marketing and remarketing services (“Google Marketing Services”) of the provider Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) for the optimisation and economic operation of our online services.
Google Marketing Services allows us to better target advertisements for our website in order to present you only with advertisements that potentially match your interests. For example, if you see ads for our services on other websites, this is referred to as “remarketing”. For these purposes, when you visit a websites where Google marketing services are active, Google immediately runs a Google code and incorporates (re)marketing tags (invisible graphics or code, also known as “web beacons”) into the website. With their help, an individual cookie, i.e. a small file, is stored on your device (comparable technologies can be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. It is recorded in this file which websites you visited, what content you are interested in and what offers you have clicked on and all technical information on the browser and operating system, referring websites, visiting times and other details of the use of the online offer. Your IP address is also recorded and shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is it transmitted entirely to a Google server in the USA and shortened there. The IP address will not be combined with your data within other Google offers. The above information may also be linked by Google with such information from other sources. If you subsequently visit other websites, you may see ads
tailored to your interests, according to your interests.
We process your data within the Google marketing services framework pseudonymously. This means that Google does not store and process your name or e-mail address but processes the cookie-related data within pseudonymous user profiles. This information is transmitted to Google and stored on Google’s servers in the USA.
The Google marketing services we use includes the online advertising program “Google Ads” (formerly: “Google AdWords”). Within the usage of Google Ads, each ads customer receives a different “conversion cookie”. This means that cookies cannot be tracked via the websites of ads customers. The information obtained through this cookie is used to generate conversion statistics for ads customers who have opted for conversion tracking. Ads customers will know the total number of users who clicked on their ad and were directed to a conversion tracking tag page. However, they do not receive any information that personally identifies users.
8. Google Tag Manager
For reasons of transparency we would like to point out that we use the Google Tag Manager of the provider Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager does not collect any personally identifiable information. The Google Tag Manager makes it easy for us to integrate and manage our tags. Tags are small pieces of code used, among other things, to measure traffic and visitor behavior, track the impact of online advertising and social channels, establish remarketing and targeting, and test and optimize websites. We use the Tag Manager for the Google Analytics service. If you have made a opt-out, the Google Tag Manager will take that opt-out into account. For more information about the Google Tag Manager, please visit: https://www.google.com/intl/de/tagmanager/use-policy.html.
9. Google Optimize
This website uses Google Optimize which is provided by Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland. This tool shows us which site experiences engage our website visitors and provides solutions to aid us in delivery of such.
This website uses reCAPTCHA on certain pages which is provided by Google Ireland Limited (registration number: 368047), Gordon House, Barrow Street, Dublin 4, Ireland. This tool uses an advanced risk analysis engine and adaptive challenges to keep malicious software from engaging in abusive activities on our website. Meanwhile it permits legitimate users to login, make purchases, view pages or care accounts and fake users are blocked. The tool carries out an analysis in the background e.g. of the IP address to complete this function.
We offer you the opportunity to register and log in via your Facebook account. If you sign up via Facebook, Facebook will ask you for your permission to share certain information in your Facebook account with us. This may include your first name, last name, and email address to verify your identity and gender, as well as your general location, a link to your Facebook profile, your time zone, your date of birth, your profile picture, your “Like” information, and your friends list.
This information is used to set up, provide and personalize your account.
If you sign up with us via Facebook, this registration will automatically be linked to your Facebook account and information about your activities on our websites may be shared on Facebook and published in your History and Friends News Feed.
12. Custom Audiences (Facebook pixels)
We use the Audiances tool from Meta Platforms Ireland Limited (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) as part of our on-demand online advertising. We use the Ad Manager to determine user target groups to display ads within the Facebook Network. Facebook selects users based on the profile information and other data provided. If a user clicks on an advertisement and then visits our website, Facebook receives information from the Facebook pixel embedded on our website that the user clicked on the advertising banner. In principle, a non-reversible and non-personal hash value is generated from your usage data and transmitted to Facebook for analysis and marketing purposes. Thereby a Facebook cookie is set which collects information about your activities on our website (e.g. surfing behaviour, subpages visited, etc.). In addition, your IP address is stored and used for the geographical control of advertising. We do not use Facebook Custom Audiences via the customer list or the “extended comparison” function.
For more information about Facebook’s Custom Audiences service, please visit: https://www.facebook.com/business/help/744354708981227?id=2469097953376494
For more information on data processing and storage times, please contact the provider or visit https://www.facebook.com/about/privacy.
Deactivation of the “Facebook Custom Audiences” function is possible for logged in users at https://www.facebook.com/settings/?tab=ads#.
You can also prevent the storage of cookies by changing your browser settings. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent. Further options for deactivating cookies by third-party providers can be found at www.networkadvertising.org/managing/opt_out.asp or on the Digital Advertising Alliance Opt-Out platform at http://optout.aboutads.info/?c=2&lang=en.
13. LinkedIn Services
This website uses LinkedIn services to enhance the user experience on our website, to enable you to apply through LinkedIn, to facilitate the use of the LinkedIn social network and to contact other LinkedIn users. The provider is LinkedIn Ireland Unlimited Company, 70 Sir John Rogersons Quay, Dublin 2, D02R 296, Ireland.
LinkedIn receives information about your visits and interactions within the LinkedIn services we offer, e.g. when you sign up via LinkedIn or use plug-ins (e.g., “Share with LinkedIn” or “Apply with LinkedIn”). When using the LinkedIn services on our website, LinkedIn uses your login information, cookies, device information and Internet Protocol (“IP”) addresses to identify you and log your use. For more information about the cookies used by LinkedIn, please visit: https://www.linkedin.com/legal/cookie-policy.
If you are a member of the provider’s social network and are logged into the social network during your visit to this website, your data and information about your visit to this website may be linked to your social network profile. We do not have any influence on the extent of the data collected by the provider. For more information about the scope, nature, purpose, retention periods, and your rights and privacy preferences, please see the LinkedIn Privacy Notices at https://www.linkedin.com/legal/privacy-policy.
In cases where you expressly agree to the processing of your data, e.g. if you as a LinkedIn member agree to our request for access to your resources on LinkedIn, your consent is the legal basis for the data processing (Art. 7 GDPR). In other cases, e.g. if you apply to us via LinkedIn, the processing of your personal data is necessary for the establishment of the employment relationship (Art.6 (1) lit.b GDPR and § 26 BDSG).
To prevent LinkedIn from collecting data for advertising purposes, you can set a cookie via this link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
In addition, you can make further data protection adjustments via this link: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
14. LinkedIn Marketing Solutions
We use LinkedIn Marketing Solutions on our website. LinkedIn Marketing Solutions stores and processes information about your user behavior on our website.
We use LinkedIn Marketing Solutions for marketing and optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions and offers as well as the user experience.
We use Hotjar Ltd. to understand how visitors to our website behave. This tool helps us to discover, consolidate and communicate visitors needs.
We use the services of LiveChat, Inc. 101 Arch Street, 8th Floor, Boston MA 02110, USA for direct customer communication via online chat.
In order to contact you via LiveChat, your IP address, name, business email address and location are processed in addition to the information provided in the chat. We also use the email address to contact you directly. LiveChat has a data centre in Frankfurt for European customers. You can find more information about this at https://www.livechat.com/legal/data-storage-hosting-policy/
In addition, LiveChat sets a cookie that has the function to collect user location to determine area of service for our company, if the user is new or returning visitor, which page users are starting the chat, chat timestamp. This cookie is placed on the basis of your consent in the “consent banner” within the meaning of Art. 6 (1) S. 1 lit. a GDPR.
LiveChat is used for the purpose of direct communication with our support team. Since the chat must be actively started by the data subject, the processing of the communication request constitutes an predominant legitimate interest within the meaning of Art. 6 (1) S. 1 lit. f GDPR. Additionally, by starting the chat, you also give your consent for the processing of the information provided.
Searchmetrics uses two service providers to aid us in the provision of webinars:
We use the services of ON24, Inc, 50 Beale Street, 8th Floor, San Francisco, CA 94105, USA for the provision of webinars.
EU Representative. If you are in the European Union, you may address privacy related enquiries to their EU representative, pursuant to Article 27 GDPR, by emailing firstname.lastname@example.org, or via postal mail at DataRep, Calle de Manzanares 4, Madrid, 28005, Spain.
19. Webinaris GmbH
We use the services of Webinaris GmbH, Bussardstr. 5.2, 82166 Gräfelfing, Germany for the provision of webinars.
21. Ringover SAS
We use the services of Ringover SAS (“Ringover”), registered in the Nanterre Trade and Companies Register under number 480234210, whose registered office is located at 50 bis rue Maurice Arnoux, 92120 Montrouge, France. Ringover is a cloud-based telephone system used primarily by our sales and services teams to communicate with both current customers and prospects.
Contact via e-mail or through the contact form
When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, your name and your telephone number) will be saved by us to answer your questions. If the use of our contact form requests further information that is not required to contact you, we have always marked it as optional. This information helps us to clarify your request and to improve the handling of your request. This information is expressly given on a voluntary basis and with your consent. Insofar as this information is about communication channels (e.g. e-mail address, phone number), you also agree that we may also contact you via this communication channel to answer your request. You can revoke this consent to communicate at any time by unsubscribing from our communications or submitting a deletion request directly to our Data Protection Officer, contact details for which can be found at the beginning of this policy. We delete the data collected in this context after storage is no longer necessary or restrict the processing if there are statutory retention requirements.
You can subscribe to our newsletter, which we use to inform you about our current offers. We use the so-called double opt-in procedure to register for our newsletter. This means that after you register, we will send you an email to the email address you have given, asking you to confirm that you would like to receive the newsletter. In addition, we store your IP address and time of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to clarify a possible misuse of your personal data. Mandatory information for sending the newsletter is your name and surname and your e-mail address. The provision of further, separately marked data is voluntary and is used to address you personally. After your confirmation, we will save your email address for the purpose of sending you the newsletter. You can revoke your consent at any time and unsubscribe from the newsletter by clicking on the link.
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
Digital Marketing Service Providers
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, e.g. lead generation such activity may result in the compliant processing of personal information. Our appointed data processors include:
(ii) ShelfFlip, Inc., (trading as UserGems) headquartered at 2443 Fillmore St #380-3416, San Francisco, CA 94115, USA and can be contacted via email@example.com or by mail to the attention of the Privacy Officer at the address above.
What rights do you have in connection with the processing of your data?
Every data subject has the right of access (i.a. Article 15 GDPR), the right to rectification (i.a. Article 16 GDPR), the right to erasure (i.a. Article 17 GDPR), the right to restriction of processing (i.a. Article 18 GDPR), the right to object (i.a. Article 21 GDPR) and the right to data portability (i.a. Article 20 GDPR).
Right to object
What right do you have in the event of data processing for legitimate or public Interest?
Pursuant to i.a. Art. 21 para. 1 GDPR, you have the right to object at any time for reasons arising from your particular situation to the processing of your personal data on the basis of i.a. Art. 6 para.1 lit. e GDPR (data processing in the public interest) or i.a. Article 6 para. 1 lit. f GDPR (data processing to protect a legitimate interest), this also applies to profiling based on this provision.
In the event of your objection, we will no longer process your personal data unless we can prove compelling grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
Revocation of consent
You can revoke your consent to the processing of your personal data at any time. Please note that the revocation is only valid for the future.
Right to information
You may request information as to whether we have stored personal data about you. If you wish, we will inform you of the data concerned, the purposes for which the data is processed, to whom this data is disclosed, how long the data is stored and what further rights you are entitled to with regard to this data.
In addition, you have the right to have your data corrected or deleted. If there is no reason for further storage, we will delete your data, otherwise we will restrict processing. You may also request that we provide all personal information that you have provided to us in a structured, current and machine-readable format either to you or to a person or company of your choice.
In addition, there is a right to lodge a complaint to the responsible data protection supervisory authority (Art. 77 GDPR).
Assertion of your rights
To exercise your rights, you can contact our Data Protection Officer using the contact details provided above.
Your data will not be transferred to third parties unless we are legally obliged to do so, or data transfer is necessary to carry out the contractual relationship or you have given your prior express consent to the transfer of your data. We don´t sell your data.
When we use certain service providers, it may happen that your data is processed outside the EU/EEA. We are determined to transfer your data only when there is no equally suitable service in the EU/EEA. In the case that your data is transferred, we concluded standard contractual clauses with the service providers. The provider is therefore obliged to ensure an adequate level of data privacy after the transmission.
Some services do not provide standard contractual clauses or other guarantees for a secure transmission. These services will only be used if you have given your prior consent to the transfer of the data to a non-secure third country within the meaning of Art. 49 para. 1 sentence 1a GDPR.
Here you will find further information for job applicants.