Detailed SERP analyses at a glance
The SERP Features pages in our Research Cloud provide user-friendly interface for conducting, highly detailed analyses of the use of SERP Features for your domain, revealing many unique insights into what matters within your SERP landscape.
- Explore keyword rankings for SERP features
- Identify competitors per SERP feature
- Understand historic the development of your SERP landscape
Get strategic insights into your competitors SERP landscape that go beyond standard organic rankings.
“The clear data and analyses for all SERP touchpoints in the new Searchmetrics Suite create transparency and make the complexity scalable again.”
Raphael Bienz, CEO Blueglass
Since April 2007, the search engine results list has been more than a listing of 10 blue links. Since then, Google has embedded boxes with additional media, which appear above, amongst, and/or alongside the actual organic search results. Depending on the user intent, these results have higher click rates as well as promising additional traffic.
This expansion including videos, images, maps, shopping results or news in the Google SERPs is commonly referred to as Universal Search Integration, sometimes also as “enhanced” or “blended” search. Now these elements, especially images, are also sometimes part of the Google Knowledge Graph, which frequently concerns maps and images.