Getting to know SERP Features

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SERP Features

If you know which SERP features are popular for a product or website, you can determine what content you should create.

SERP1_ResearchCloud

Country Overview

Here you can find out which SERP Features are particularly common in a specific country and how often they appear on desktops and mobile devices. You can also view the history of the keyword portion chronologically. With this information, you can focus on the most relevant integration of SERP features for your own domain and tailor your strategy to the device.

Domain overview & details

These two areas will be discussed in more detail with respect to the specific SERP features, e.g. the keyword ranking or other domains competing for the same SERP feature.

SERP2_ResearchCloud

Over time, you’ll see changes from Google Updates and trends that you should consider in your strategy.

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