Sports and Outdoor Industry
SEO Benchmarks

Learn how your SEO results compare with your competitors. We analyzed the performance of top consumer sports and outdoor websites and created benchmarks for the entire industry.

Organic Web Traffic for the Sports & Outdoor Industry

chart showing change in organic traffic for the sports and outdoor industry

Quarterly change in traffic

  • Percentage change in organic traffic quarter by quarter.
  • Based on keyword rankings, search volume, and average click rates.
  • Graph shows quarter-by-quarter change and total change.

ROI of SEO for the Sports & Outdoor Industry

chart showing the ROI of SEO for the sports and outdoor industry

Traffic compared to cost of paid search

  • Estimate of cost to achieve similar traffic from paid search.
  • Online purchases from organic search not included.
  • Baseline ROI for organic search.

Organic Market Share for the Sports and Outdoor Industry

chart showing the organic market share of the sports and outdoor industry

Top 20 companies in organic rankings

  • Estimated share of organic rankings for sports and outdoor keywords.
  • Chart represents each company’s share of visibility in search engines.
  • Market share as of Dec 31, 2022.

How We Created These Benchmarks

We analyzed top websites in the consumer sports and outdoor industry using the Searchmetrics Suite. Outliers were removed. We looked at organic traffic, baseline organic ROI, & organic market share.

If your site underperformed on any of these SEO benchmarks, let’s talk.

Download the Benchmarks

After you fill out this form, you will receive an email with a pdf containing the three SEO benchmarks for the sports and outdoor industry.

This includes:

  • The average change in traffic from organic search to top websites
  • The average ROI of organic search (defined as the cost savings compared to paid search)
  • The market share of the top 20 companies for sports and outdoor keywords
  • Clear explanations of each benchmark