A Summary of High Value Content Tips and Tricks from Searchmetrics

Welcome to our summary on identifying, optimizing and evaluating high value content. ​

Identifying High Value Content​

• Understand what your customers value and build content around it.  ​
• Evaluate existing content with high potential — content that has the right characteristics to grow. ​
• Analyze your content against your competitors and enhance it. ​

Optimizing Your Existing High Value Content​

• Take a hard look at your data with your goals in mind. After all, the answers are always in the data. ​
• Evaluate your domain authority and enhance the technical aspects of your website to improve your overall ​rankings.
• Analyze your competitors to discover why they are performing better. Then improve your high value content that drives traffic to your website, to optimize for position zero. ​

Content Optimization for Maximum Reach ​

• Know that you are never done optimizing a piece of content, especially if it’s valuable and drives traffic to your website. ​
• Content is also constantly evolving — even evergreen content — so you need to stay on top of  changes with Google Trends, and understand what your prospects value. ​
• And you should always prioritize content, where you will have the biggest impact in the shortest period of time with the least amount of effort. ​

Content Evaluation Time Savers​

• The key to evaluating high value content is to conduct keyword research, do an SEO audit and uncover hidden opportunities through data analysis. ​
• Identify content that will help convert prospects that are farthest down the funnel. ​
• Always ask yourself, “Have I created and optimized content for which there is strong market demand?”​