In the tab “Organic Search” you get data about the organic rankings, keyword position distribution, competitors, subdomains and directories of your selected domain.
The Organic Rankings display the organic search results for the selected domain both weekly and monthly. Here are all the keywords that drive traffic to your site. Reveal threshold keywords with the filter feature: select the advanced filter and choose “position 10-20”. This way you can find the high-potential keywords that have the chance to get to page 1 of the search results after content optimization.
Winner & loser
Under the “Winners & Losers” tab, you’ll see the ascending and descending keywords of the domain over time and as a list. Here you can determine which keywords require your attention.