Content Performance on Page Level
BrightEdge is unable to deliver the detailed URL-level content performance analysis for webpages that Searchmetrics can. Searchmetrics offers the capability to quickly identify ranking keywords for any URL on-demand, calculate the SEO Value for that URL, and then ultimately determine and assess that URL’s content performance and weaknesses against its competition. With such extensive keyword and URL information, users are able to customize and expand their workflows to unveil their competitor’s content strategies as well as other internal pages that may be cannibalizing traffic reach.

Holistic Crawling for Site Structure Optimization
BrightEdge can't crawl your website holistically to identify opportunities to optimize your site structure. Their crawl is limited to a couple ten thousand pages, which is not enough for large enterprise websites. If you have a large website, the most valuable content is often deep within the site structure of your domain. Searchmetrics’ deep crawling capabilities identify problems with specific pages and give better advice based on more crawled pages. In addition, BrightEdge crawls on a weekly basis. Searchmetrics crawls are customizable, so clients can crawl their most important pages daily, and a larger chunk of the site on a weekly basis.

Visibility Guard Protection
BrightEdge doesn’t offer a solution that can automatically identify your most important and most valuable pages, while also crawling them on an hourly basis for onpage errors. Fortunately, Searchmetrics can with its Visibility Guard. The Visibility Guard is an automatic alert system that proactively identifies business-threatening onpage errors before search engines do. Visibility Guard enables our users to take preemptive action before any critical errors are picked up by Google, potentially damaging online presence and ultimately decreasing revenue. With the Visibility Guard, you can maintain your performance and reduce risks due to website updates, technical changes or website re-launches.

PPC Insights for Improved Search Strategies
BrightEdge can’t show PPC insights like campaigns, ad titles, rankings and competitive data to enhance SEO campaigns. PPC works much faster than organic search, and therefore is also a great indicator on how to improve SEO campaigns.

Historical Data for Penalty & Google Update Identification
BrightEdge’s DataCube can’t show historical trends for the last couple of years, especially how websites develop their SEO Visibility over time and correlate against Google updates, or show events like re-launches or penalties. Searchmetrics owns and crawls historical data since 2008. You instantly see penalties and Google updates even if they happened years ago.

When trying out a number of potential SEO platform I kept coming back to Searchmetrics because I found the interface so intuitive and easy to use, without compromising on the powerful functionality. I felt more comfortable using Searchmetrics because they've invested in their own crawl database so don't need to rely on 3rd party data.
Aidan Beanland, Yahoo Inc

Searchmetrics helps us understand the value of the investments we’re making in search.
Maxime Rauer, Manager, Natural Search, eBay

We love Searchmetrics. It makes it simple to track our rankings and act quickly to maximize traffic. I’ve been really impressed with the technical strength and innovation in the Suite and the level of support we get from the Searchmetrics team.
Luc Levesque, VP SEO, TripAdvisor

Searchmetrics and Adobe are changing the future of content marketing by providing valuable metrics and precise recommendations that no one else can.
Steven Ray Marshall, Director of Web Marketing, Ring Central

Searchmetrics gives us access to vast amounts of data that would be very difficult to obtain otherwise. This data and the way it’s presented provide invaluable insight into the search landscape and allow us to make informed, intelligent campaign decisions.
Andrew Heaps, Operations Director, Epiphany Solutions

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