Searchmetrics
Company Information

250+

Employees

20+

Nationalities

17

Awards won

Our mission is to enable ever increasing transparency for the modern marketer.

From discovery to insight, from insight to action, from action to value, our customers win without the guesswork, forming the vanguard of the global modern marketing evolution.

Our Values

Modern marketers depend on Searchmetrics to create transparency in increasingly complex global markets. To meet their needs, Searchmetrics strives to create customer value through innovation, excellence, a focus on team and respect for the individual.

 
Innovation Innovation

Innovation

Customer Color Customer

Customer Value

Excellence Excellence

Excellence

Respect Respect

Respect for the Individual

Team Team

Team

"The process of translating an idea or invention into a good or service that creates value in a market."

A touchstone of company culture, we share a common passion to innovate for growth, for the success of our brand and to nurture our intellectual property. Innovation fuels the engines of Searchmetrics growth.

Behind The Scenes

We're on a mission to tame the internet. Our teams work across continents to help marketers navigate the complexities of the web with rich storytelling and our award-winning search and content platforms.

Finding the balance between work and life isn't always easy. We work hard to make sure that Searchmetrics team members are on the right career track for the individual and their family.

Our diverse teams work together across functions and regions to drive creative problem solving and innovation in everything from data science to marketing, to sales to services and back again.

Win Without Guesswork is our mantra for employees and customers.

 

The Founding Vision

Early Searchmetrics Team

Although the company was founded in 2005, the idea for Searchmetrics originated in 2001 as founder and CTO Marcus Tober finished his diploma thesis in computer science. At the same time, Marcus also worked for a large online price-comparison website—a very competitive industry. Saving time through automation and using data to gain an advantage over competitors was absolutely key.

Marcus focused on automating SEO tasks like crawling competitors, backlink analysis, rank tracking and content optimization — manual tasks that detracted from time he could spend on more creative analysis. That early experience with SEO became the driving force behind Searchmetrics.

Searchmetrics Management Team

Our executive management team combines vision, experience and technical depth.

Jordan Koene

Jordan Koene
Chief Evangelist,
VP Professional Service
LinkedInTwitter

Daniela Neumann

Daniela Neumann
Vice President
Product Management
LinkedIn

Britta Mühlenberg

Britta Mühlenberg
Vice President
Human Resources
LinkedIn

Mario Krautz

Mario Krautz
Vice President
Engineering
LinkedInTwitter

Doug Bell

Doug Bell
Vice President
Marketing
LinkedInTwitter

Dagny Koch

Dagny Koch
Vice President
Partner Development
LinkedIn

Christian Broscheit

Christian Broscheit
Vice President
Services & Sales EMEA
LinkedIn

Searchmetrics Investors

Billions of Searches. Billions of Stories.
Our investors understand and support our mission to provide transparency to the modern marketer.

Innovation Innovation
Customer Color Customer
Excellence Excellence

Iris Capital

is one of Europe's leading capital growth and development investors in the areas of media and entertainment, communications and information technology. It actively invests in product, service and technology companies at various stages of development. Founded in Paris in 1986, Iris Capital has invested more than 800 million Euros in over 200 companies from 18 European countries.

Try our award-winning software:
the Searchmetrics Suite.