Our mission is to enable ever increasing transparency for the modern marketer.
From discovery to insight, from insight to action, from action to value, our customers win without the guesswork, forming the vanguard of the global modern marketing evolution.
Modern marketers depend on Searchmetrics to create transparency in increasingly complex global markets. To meet their needs, Searchmetrics strives to create customer value through innovation, excellence, a focus on team and respect for the individual.
Respect for the Individual
"The process of translating an idea or invention into a good or service that creates value in a market."
A touchstone of company culture, we share a common passion to innovate for growth, for the success of our brand and to nurture our intellectual property. Innovation fuels the engines of Searchmetrics growth.
Finding the balance between work and life isn't always easy. We work hard to make sure that Searchmetrics team members are on the right career track for the individual and their family.
Our diverse teams work together across functions and regions to drive creative problem solving and innovation in everything from data science to marketing, to sales to services and back again.
Win Without Guesswork is our mantra for employees and customers.
Although the company was founded in 2005, the idea for Searchmetrics originated in 2001 as founder and CTO Marcus Tober finished his diploma thesis in computer science. At the same time, Marcus also worked for a large online price-comparison website—a very competitive industry. Saving time through automation and using data to gain an advantage over competitors was absolutely key.
Marcus focused on automating SEO tasks like crawling competitors, backlink analysis, rank tracking and content optimization — manual tasks that detracted from time he could spend on more creative analysis. That early experience with SEO became the driving force behind Searchmetrics.
Searchmetrics Management Team
Our executive management team combines vision, experience and technical depth.
Billions of Searches. Billions of Stories.
Our investors understand and support our mission to provide transparency to the modern marketer.
is one of Europe's leading capital growth and development investors in the areas of media and entertainment, communications and information technology. It actively invests in product, service and technology companies at various stages of development. Founded in Paris in 1986, Iris Capital has invested more than 800 million Euros in over 200 companies from 18 European countries.