Company Information

How It All Began.

Early Searchmetrics Team

Although the company was founded in 2005, the idea for Searchmetrics originated in 2001 as founder and CTO Marcus Tober finished his diploma thesis in computer science. At the same time, Marcus also worked for a large online price-comparison website—a very competitive industry. Saving time through automation and using data to gain an advantage over competitors was absolutely key.

Marcus focused on automating SEO tasks like crawling competitors, backlink analysis, rank tracking and content optimization — manual tasks that detracted from time he could spend on more creative analysis. That early experience with SEO became the driving force behind Searchmetrics.

Searchmetrics Management

Our executive management team combines vision, experience and technical depth.

Marcus Tober, Searchmetrics

Marcus Tober
Founder and CTO

Jordan Koene, Searchmetrics

Jordan Koene
Chief Evangelist, VP Professional Service

Daniela Neumann, Searchmetrics

Daniela Neumann
Vice President of Product Management

Britta Mühlenberg, Searchmetrics

Britta Mühlenberg
Vice President Human Resources

Mario Krautz, VP Engineering bei Searchmetrics

Mario Krautz
Vice President Engineering

Doug Bell, VP Marketing, Searchmetrics

Doug Bell
Vice President Marketing

Dagny Koch, Searchmetrics

Dagny Koch
Vice President Partner Development

Searchmetrics Investors

Iris Capital

Iris Capital is one of Europe’s leading capital growth and development investors in the areas of media and entertainment, communications and information technology. It actively invests in product, service and technology companies at various stages of development. Founded in Paris in 1986, Iris Capital has invested more than 800 million Euros in over 200 companies from 18 European countries.

Verdane Capital

Verdane private equity funds invest in companies with strong growth potential, active in the consumer internet, software, energy and advanced industrial sectors. What sets Verdane funds apart is the flexibility to buy either a complete portfolio, parts of a portfolio or a single shareholding amongst a group of unlisted assets. This helps owners of these assets to get liquidity flexibly and quickly. Since 2003, Verdane funds have closed nearly 30 portfolio transactions and completed a number of single company investments. Through these, more than 300 holdings have been acquired. Verdane Capital Advisors is the exclusive investment advisor to Verdane funds and the investment advisory firm’s roots date back to 1985. Verdane Capital Advisors has 23 employees, working from offices located in Oslo, Stockholm and Helsinki.

Holtzbrinck Digital
Holtzbrinck Digital oversees the online businesses of the Georg von Holtzbrinck Publishing Group. It plays an active role in portfolio management with the aim of strengthening the parent company’s presence in the online sphere. In addition, Holtzbrinck Digital supports the parent with expert services and knowledge in the areas of online marketing and traffic management, information technology and administrative services.


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