Glossary of SEO Definitions

Below are links to articles covering SEO and Content Marketing topics in depth. Can’t find what you’re looking for? Then contact us! We’re always adding to our definitions and we appreciate suggestions from our readers.
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Cloaking
Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see.
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Competition
Businesses generally know who their competitors are on the open market. But are they the same companies you need to fight to get the best placement for your website? Not necessarily!
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Content Editor
The Content Editor is a feature of Searchmetrics Content Experience (SCE) for the creation of competitive content.
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Content Gap Analysis
A content gap analysis is a strategic method for checking and optimizing the content of a website.
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Content Marketing
Content marketing is a marketing discipline with the goal of increasing awareness and scope for products and brands in the desired target group with content published on the web and offline.
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Content Relevance
Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic.
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Content Score
The content score is an aggregated predictor for the competitiveness of online content.
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Conversion
Conversions are processes in online marketing that lead to a defined conclusion.
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Cookies
Cookies are small text files that are saved on a user’s local computer when browsing and sent back to the server when the user visits the same sites again.
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Crawlers
A crawler is a program used by search engines to collect data from the internet.
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csv chart test
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Google Ads (AdWords)
It is possible to pay a search engine for a placement in certain search results.
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Google Keyword Planner
The Google Keyword Planner is a tool that Alphabet Inc. makes available to advertisers as part of its Google Ads program.
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Google Knowledge Graph
The Google Knowledge Graph is a part of the universal & extended search and therefore an enhancement of the organic Google search result. The Knowledge Graph is presented in a dedicated area in the SERPs with the results from various sources delivered graphically.
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Google Lighthouse
Lighthouse is an open source tool for running technical website audits. The tool was developed by Google, and it analyzes the following aspects of a URL: Performance, Progressive Web App, Accessibility, Best Practices and SEO.
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Google+-Local (Google Places)
Google+Local, developed from Google Places, is a service provided by Google that allows companies to be present in a Google Maps search. Company entries are usually automatically created by Google or can be created and managed by companies themselves via the Google Places Business Center.
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Google Maps
Google Maps is one of, if not the biggest, readily accessible and free online map services in the world.
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Google Mobile Updates
Google algorithm updates that prioritize mobile optimization of websites are described as Google mobile updates. Google made mobile friendliness a ranking factor for mobile search results with the first rollout in 2015.
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Google My Business
Google My Business is a product by the Google search engine.
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Google News
Google News is a vertical search engine that Alphabet began in 2002. Results from Google searches – mostly news – are listed very prominently as a box in the organic search results in the event of current topicality.
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Google Panda Update
The "Panda update" was an adjustment of the Google Search algorithm, introduced in 2011. The Panda update, alongside the Penguin update, is one of the most important Google updates, as its effect on the rankings of websites was dramatic.
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Google Penguin Update
The Penguin update is an update to the Google ranking algorithm, first carried out in 2012. Back then, the rollout of the update had massive effects on many websites. Google intended the update to fight webspam.
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Google Phantom Update
Google's "Phantom update" is a bundle of partially unconfirmed Google updates, the rollout which began in mid-May 2015.
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Google Places
Google Places is Google’s listing for local business search results. Google Places appears at the very top of the Google search results when a user is looking for local information.
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Google Search Console
The Google Search Console is a free web analysis tool offered by Google.
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Google Shopping
Google Shopping is Google’s product-based advertising service.
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Google Trends
With Google Trends the interest in relevant search terms can be analyzed. This allows search queries to be valued and, over the course of time, such as for the seasonality of search terms, be classified.
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Google Updates Overview
Google Updates are important events for webmasters and SEOs everywhere. These algorithm changes, filters, data refreshes or other alterations are often to blame when a website suffers a drop in ranking or SEO Visibility.
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Google's Hummingbird Algorithm Study
In September 2013 Google announced that it had rolled out a brand new algorithm – “Hummingbird” – the month before. The name was chosen with care – the Hummingbird is very fast, and extremely precise.
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Search Engine
A search engine is a website through which users can search internet content.
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Search Engine Advertising
It is possible to pay a search engine for a placement in certain search results.
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Search Engine Guidelines
The majority of search engines have guidelines in place.
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Search Engine Marketing
Search engine marketing refers to measures that are designed to better position a website in the search results and in doing so to direct visitors to the website.
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Search Engine Optimization
Search engine optimization refers to measures that aim to improve a website’s position in a search engine’s natural search results.
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Search Engine Registration
You can register a website directly with a search engine.
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Search Engine Spam
Search engine spam refers to measures that try to influence the position a website has in search engines.
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Search Result
Search results refer to the list created by search engines in response to a query.
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Search Term
A search term is what users key into a search engine when they want to find something specific.
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SEO Visibility FAQ
SEO Visibility is a metric compiled from several relevant search factors that is used to calculate how visible a website is in a search engine’s organic results.
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Site Optimization: Learn how to improve your website
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Sitemap.xml
The sitemap.xml file in an XML file that is saved to a website’s server.
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SSL Encryption
In a so-called "SSL encryption" (Secure Sockets Layer) a connection between a server and a client is encrypted.
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