Searchmetrics Glossary – The Dictionary of Search Engine Optimization and Content Marketing

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Page Content

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Search engines have a limited ability to recognize images, animation, video and audio. In these instances, search engines use file names or alt attributes to determine the contents of a page. Therefore, important information needs to be given in text-form to make it accessible to search engines.