Website Structure

A website's structure refers to how the website is set up, i.e. how the individual subpages are linked to one another.

It is particularly important that crawlers can find all subpages quickly and easily when websites have a large number of subpages. For this reason, a website’s homepage needs to have links to the most important subpages. Files such as sitemap.xml and robots.txt also help the crawler do its job in this regard.

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A

Accelerated Mobile Pages Agile Content Development Alt Attributes Anchor Text

B

Backlinks Bad Neighborhood Blockers Briefing Broken Links Business directory

C

Cloaking Competition Content Editor Content Gap Analysis Content Marketing Content Relevance Content Score Conversion Cookies Crawlers

D

Defective Links Domain Popularity Domain Trust Duplicate Content

F

Featured Snippets Frame

G

Google Ads (AdWords) Google Keyword Planner Google Knowledge Graph Google Lighthouse Google+-Local (Google Places) Google Maps Google Mobile Updates Google My Business Google News Google Panda Update Google Penguin Update Google Phantom Update Google Places Google Search Console Google Shopping Google Trends Google Updates Overview Google's Hummingbird Algorithm Study

H

Homepage

I

Index Internal links

K

Keyword Keyword Cannibalization Keyword Density Keyword Proximity Keyword Stuffing

L

Link Juice Link Popularity Link text

M

Meta Description Meta Search Term Meta Tag Meta Title

O

Offpage Optimization Onpage Optimization

P

Page Page Content Page Title Paid Listing Plagiarism Finder Progressive Web Apps

R

Ranking Factor Ranking Opportunities Rankings Rich Snippets Robots.txt

S

Search Engine Search Engine Advertising Search Engine Guidelines Search Engine Marketing Search Engine Optimization Search Engine Registration Search Engine Spam Search Result Search Term Search Volume SEO Visibility FAQ Site Optimization: Learn how to improve your website Sitemap.xml SSL Encryption Structured Data

T

Topic Explorer Topical Relevance

U

Universal Search URL User Experience User/Search Intent User Signals

W

Web Catalogues Web Directory Web Pages Webmaster Guidelines Website Website Structure

Z

Zero Click Searches