Home Improvement
SEO Benchmarks
Learn how your SEO results compare with your competitors. We analyzed the performance of top consumer home improvement websites and created benchmarks for the entire industry.
Organic Web Traffic for the Home Improvement Industry
Quarterly change in traffic
- Percentage change in organic traffic quarter by quarter.
- Based on keyword rankings, search volume, and average click rates.
- Graph shows quarter-by-quarter change and total change.
ROI of SEO for the Home Improvement Industry
Traffic compared to cost of paid search
- Estimate of cost to achieve similar traffic from paid search.
- Online purchases from organic search not included.
- Baseline ROI for organic search.
Top 20 companies in organic rankings
- Estimated share of organic rankings for home improvement keywords.
- Chart represents each company’s share of visibility in search engines.
- Market share as of Dec 31, 2022.
How We Created These Benchmarks
We analyzed top websites in the consumer home improvement industry using the Searchmetrics Suite. Outliers were removed. We looked at organic traffic, baseline organic ROI, & organic market share.
If your site underperformed on any of these SEO benchmarks, let’s talk.
Download the Benchmarks
After you fill out this form, you will receive an email with a pdf containing the three SEO benchmarks for the home improvement industry.
This includes:
- The average change in traffic from organic search to top websites
- The average ROI of organic search (defined as the cost savings compared to paid search)
- The market share of the top 20 companies for home improvement keywords
- Clear explanations of each benchmark