Whitepaper:
Digital SEO Success Factor Linguistics

A Scientific Approach to the Creation of High-Performing Content

As search engines improve their ability to interpret language, they also improve the quality of the results they can provide to users.

In this, our second joint whitepaper created with the content marketing and content seeding experts from Suxeedo, we demonstrate how a thorough understanding of how text functions as a medium for communicating both meaning and emotion is highly relevant for content marketers. Our analysis takes a scientific approach – drawing on different aspects of linguistics – and examines the similarities and differences in how humans and machines understand text.

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Download the Whitepaper here

 

The Authors of the Whitepaper:

Fionn Kientzler Suxeedo

Fionn Kientzler
Managing Partner
Suxeedo

Lea Manthey

Lea Manthey,
Senior Manager Marketing & Communications
Searchmetrics

Content Marketing from a Linguistic Perspective

Level 1: Syntax – describing the structure for language

Level 2: Semantics – how text communicates meaning

Level 3: Pragmatics – the way emotions are communicated

The following questions can help you to assess your own linguistic optimization gaps and show you where potential lies:

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Scorecard:

  • 0-2 Points: Urgent need to optimize
  • 3-5 Points: High potential for optimization
  • 6 Points: Optimal user communication

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