Today, user-generated content is everywhere and stories or negative reviews can go viral in a matter of seconds. This makes controlling online information about your brand more challenging than ever.
To be successful and to protect your online reputation, you need to track, optimize and monitor all information about you that is visible online, and control how this information is presented to users. This applies to all digital marketing channels, such as your website, Social Media, Google, online review platforms or digital trade directories. In this Searchmetrics Whitepaper, we focus on how you can take control of your brand’ appearance in the Google search engine, and make sure that your online reputation stays strong.
This whitepaper provides solutions to the following problems:
What can I do if Google is getting my brand information wrong?
How can I control the online information about my company?
How can I get Google to pay me more attention?
The paper shows how to gain control of your brand’s online presence and make sure that users are getting a clear, accurate impression of your company when they Google you.
You also get insights on making use of the Google knowledge graph, the new information panel that is integrated in more and more Google result pages and becomes an important part of SEO and a holistic digital marketing strategy.
“Online reputation management requires effective tracking, optimizing and monitoring of all information about you that is visible online and how this information is presented to users.“
Stephen Bench-Capon, Searchmetrics
REVOLVERMÄNNER – Online Reputation Management Agency
In cooperation with the REVOLVERMÄNNER, the whitepaper also looks at more aspects of online reputation management, and discusses how to build a content firewall to protect your online brand.
To start taking control of your online reputation, you can download your copy of the Searchmetrics Whitepaper, “Online Reputation Management” now. Just fill out the form below: