Online health advice doesn’t just cover allergy cures and a diagnosis of that weird brown spot on your back. There are also masses of resources out there, including fitness videos, tips on how to get pregnant and volumes of material on the latest nutritional crazes. Providers of this information – and the advertising firms that sometimes support them – understand it’s a cottage industry for people seeking a long and healthy life. The difficulty is breaking through the clutter.
But how do health industry websites get users to visit their website? The answer is 77% of people start their health information search at a search engine. Which means it is essential to know which Google ranking factors are important in the health industry. How do the relevant criteria in the online health sector differ from those in other industries? How should health sites structure their content to perform well in organic search?
Infographic: Health Ranking Factors vs. Universal Ranking Factors
To highlight the main differences between the general average and the specific features of the health industry, we have developed an infographic.