The online media industry covers not just news, but a vast range of sources of information. Most online publishers generate revenue by advertising, meaning that their existence depends on drawing as much traffic as possible to their site.
And not just on desktop. With 92% of under 30s now owning a smartphone, a mobile-optimized site is a must in the hugely competitive online publishing market.
Role of AMP in Online Media
But how do online media and publishers get users to visit their website? Which ranking factors are important in the media industry? How do the relevant criteria in the online media sector differ from those in other industries?
How should media sites structure their content to perform well in organic search? And how many publishers are already providing Accelerated Mobile Pages (AMP) for mobile users?
Infographic: Media Ranking Factors vs. Universal Ranking Factors
To highlight the main differences between the general average and the specific features of the media industry, we have developed an infographic.