Knowledge Hub

Free SEO Tips & Tutorials

Get advice and training from the best marketers in the business – learn SEO, content marketing, conversion optimization, strategy, and more.

Getting started with SEO

Make your online presence more visible. In our lessons we show you the most important insights to optimize your website.
View 24 resources
study
Understanding Google Updates: Analyzing Impact and Avoiding False Conclusions
Understanding Google Updates: Analyzing Impact and Avoiding False Conclusions
study
Google Lighthouse Ranking Factors
Lighthouse Ranking Factors Study Revised
study
Niche Ranking Factors Study 2018
Searchmetrics Study: Niche Ranking Factors

Popular packs

Core Web Vitals
Core Web Vitals
20 resources
Searchmetrics Study: Online Retail Market Analysis 2019
Online Marketing - Content, Tips & Trends
27 resources
Google Updates: Latest News and Analysis
Learn all about Google Updates
17 resources

Studies View all studies

study
Google Core Web Vitals Study April 2021
Google Core Web Vitals Study: April 2021
study
Study: SEO for China – How to Rank on Baidu, China’s Biggest Search Engine
Searchmetrics Study: Baidu Ranking Factors Correlation Study
study
The Searchmetrics SEO Guide for Beginners
Knwldg_Base_Studies_header_1920x1080
study
Online Market Report – Electronics USA
Online Market Report - Electronics US
study
Online Market Report – Electronics UK
Online Market Report - Electronics US
See all 32 studies

Sessions View all sessions

Core Web Vitals
on demand session · 60 min
Core Web Vitals: Optimizing Your Website for Google's New Ranking Factors
SEO Report
on demand session · 60 min
SEO Report: Q1 2021
Core Web Vitals
on demand session · 60 min
Core Web Vitals for Enterprise Businesses
on demand session · 60 min
2021 SEO Predictions
Google Update Image
on demand session · 75 min
December 2020 Google Core Update: What Happened? What's Next?
See all 97 sessions
New Study Reveals the Impact of Core Web Vitals on Website Performance
Discover the correlations between Core Web Vitals and Google rankings with extraordinary insights into how rankings are influenced by these signals.
study
Google Core Web Vitals Study April 2021
Google Core Web Vitals Study: April 2021

Podcasts View all podcasts

podcast · 15 min
new
Securing SEO Resources - Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 15 min
new
Creating a Flexible SEO Roadmap -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 15 min
new
Setting SMART SEO Goals -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 15 min
new
Defining Yearly Initiatives -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 15 min
new
Aligning SEO and Corporate Goals -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
See all 204 podcasts

Articles View all articles

article · 9 min
new
How to Win a Google Penalty Shoot-Out
Google Penalties
article · 9 min
new
The Lightweights and The Heavyweights: How Google Calculates Ranking Factors
Google Lightweights and Heavyweights
article · 9 min
new
SEO Strategy – Voice Search and its Impact in 2021
Voice Search in 2021
article · 9 min
Google MUM Update: How new Google AI technology will change the face of SEO
Google MUM AI Update
article · 9 min
Google Core Update June/July 2021: All the info on Google’s summer updates
Google Core Update June July 2021
See all 62 articles

Events View all events

event · 14 Jul 2021
new
Digital Performance Summit 2021 | Smart Insights
Jul
14
2021
event · 28 Jun 2021
The Richmond Digital Marketing Forum
Jun
28
2021
event · 22 Jun 2021
SMX Advanced Europe – Online
Jun
22
2021
event · 22 Jul 2021
brightonSEO Summer – Online
Jul
22
2021
event · 03 Jun 2021
Search Y - Technical SEO
Jun
03
2021
See all 19 events
B
Word of the Day
Briefing
A briefing is a short meeting or an introduction to a new topic. It is mainly used in the areas of military, aviation and diving as well as in online marketing and advertising.
Learn more SEO terminology

Infographics View all infographics

infographic
Searchmetrics Ranking Factors: Infographic with all correlations
infographic
Universal & Extended Search 2016: the Infographic
infographic
App Indexing: The Infographic 2016

Guides View all guides

guide
Calculating ROI for Keyword Rankings
SEO Workflow - Calculating ROI Header
guide
SEO Competitor Analysis: How to unearth the strategies used by your competition
Searchmetrics Guide: SEO Competitor Analysis
guide
How to Perform Keyword Research
Guide: SEO Workflow Keyword Research
guide
SEO Holiday Triage Checklist
guide
How to Optimize Existing Content
See all 8 guides

Monitors View all monitors

monitor
SERP Features Monitor – Tracking the State of the Search Results Pages
Searchmetrics Monitor: SERP Features