Knowledge Hub

Free SEO Tips & Tutorials

Get advice and training from the best marketers in the business – learn SEO, content marketing, conversion optimization, strategy, and more.

Getting started with SEO

Make your online presence more visible. In our lessons we show you the most important insights to optimize your website.
View 35 resources
study
Understanding Google Updates: Analyzing Impact and Avoiding False Conclusions
Understanding Google Updates: Analyzing Impact and Avoiding False Conclusions
study
Google Lighthouse Ranking Factors
Lighthouse Ranking Factors Study Revised
study
Niche Ranking Factors Study 2018
Searchmetrics Study: Niche Ranking Factors

Popular packs

Core Web Vitals
Core Web Vitals
27 resources
Searchmetrics Study: Online Retail Market Analysis 2019
Online Marketing - Content, Tips & Trends
27 resources
Google Updates: Latest News and Analysis
Learn all about Google Updates
18 resources

Studies View all studies

study
UK eCommerce Market Analysis 2021
UK eCommerce Market Analysis cover image
study
US eCommerce Market Analysis 2021
UK eCommerce Market Analysis cover image
study
SEO eBook for Beginners: Basic SEO Knowledge for the Modern Online Marketer
eBook Beginner's Guide to SEO
study
Google Core Web Vitals Study April 2021
Google Core Web Vitals Study: April 2021
study
Study: SEO for China – How to Rank on Baidu, China’s Biggest Search Engine
Searchmetrics Study: Baidu Ranking Factors Correlation Study
See all 35 studies

Sessions View all sessions

Ecommerce Study US
on demand session · 60 min
Who’s on Top Online? 2021 US eCommerce Analysis
Woman at computer
on demand session · 60 min
Quarterly Search Report: Q3 2021
Core Web Vitals
on demand session · 60 min
Core Web Vitals: Optimizing Your Website for Google's New Ranking Factors
SEO Report
on demand session · 60 min
SEO Report: Q1 2021
Core Web Vitals
on demand session · 60 min
Core Web Vitals for Enterprise Businesses
See all 99 sessions
New Study Examines SEO Performance of 7 eCommerce Sectors
Gain insight into the organic search and advertising performance of the leading online retail domains.
study
US eCommerce Market Analysis 2021
UK eCommerce Market Analysis cover image

Podcasts View all podcasts

podcast · 12 min
new
2022 SEO Predictions -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 13 min
new
2021 SEO Year in Review -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 11 min
new
Black Friday SEO Takeaways -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 13 min
new
Google’s Legal Troubles -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
podcast · 14 min
new
Google Core Algo Update's Update -- Jordan Koene // Searchmetrics
Jordan Koene
by Jordan Koene
See all 253 podcasts

Articles View all articles

article · 3 min
new
How to Create SEO-Powered Product Pages
SEO Powered Product Pages Bliogpost image
article · 3 min
new
SEO in 2022 - Experts reveal the best measures, insights and tips
SEO Predictions 2022
article · 3 min
new
Google November 2021 Local Search Update
Google Update
article · 7 min
new
Why Refreshing Existing Content is Still Necessary
Refreshing Old Content
article · 3 min
Google Product Reviews Update December 2021
Google Update
See all 76 articles

Events View all events

event · 26 Oct 2021
Masterclassing Dubai
Oct
26
2021
event · 09 Nov 2021
SMX Next
Nov
09
2021
event · 20 Oct 2021
Le SaaSDay – Software as a Series #4
Oct
20
2021
event · 21 Oct 2021
SaaSDay – Software as a Series #5
Oct
21
2021
event · 08 Sep 2021
SEJ Session: 3 Ways SEO Has Changed This Year & What It Means for You
Sep
08
2021
See all 25 events
G
Word of the Day
Google Penguin Update
The Penguin update is an update to the Google ranking algorithm, first carried out in 2012. Back then, the rollout of the update had massive effects on many websites. Google intended the update to fight webspam.
Learn more SEO terminology

Infographics View all infographics

infographic
Searchmetrics Ranking Factors: Infographic with all correlations
infographic
Universal & Extended Search 2016: the Infographic
infographic
App Indexing: The Infographic 2016

Guides View all guides

guide
Calculating ROI for Keyword Rankings
SEO Workflow - Calculating ROI Header
guide
SEO Competitor Analysis: How to unearth the strategies used by your competition
Searchmetrics Guide: SEO Competitor Analysis
guide
How to Perform Keyword Research
Guide: SEO Workflow Keyword Research
guide
SEO Holiday Triage Checklist
guide
How to Optimize Existing Content
See all 8 guides

Monitors View all monitors

monitor
Core Web Vitals Industry Dashboard
Core Web Vitals
monitor
SERP Features Monitor – Tracking the State of the Search Results Pages
Searchmetrics Monitor: SERP Features