Knowledge Hub

Free SEO Tips & Tutorials

Get advice and training from the best marketers in the business – learn SEO, content marketing, conversion optimization, strategy, and more.

Getting started with SEO

Make your online presence more visible. In our lessons we show you the most important insights to optimize your website.
View 20 resources
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Understanding Google Updates: Analyzing Impact and Avoiding False Conclusions
Understanding Google Updates: Analyzing Impact and Avoiding False Conclusions
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Google Lighthouse Ranking Factors 2019
Google Lighthouse Ranking Factors 2019
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Niche Ranking Factors Study 2018
Searchmetrics Study: Niche Ranking Factors

Popular packs

Searchmetrics Study: Online Retail Market Analysis 2019
Online Marketing - Content, Tips & Trends
22 resources
Google Updates: Latest News and Analysis
Learn all about Google Updates
13 resources

Studies View all studies

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Study: SEO for China – How to Rank on Baidu, China’s Biggest Search Engine
Searchmetrics Study: Baidu Ranking Factors Correlation Study
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The Searchmetrics SEO Guide for Beginners
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Online Market Report – Electronics USA
Online Market Report - Electronics US
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Online Market Report – Electronics UK
Online Market Report - Electronics US
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Google Shopping Study 2019
Searchmetrics Google Shopping Study 2019
See all 31 studies

Sessions View all sessions

live session · 60 min
2021 SEO Predictions
Google Update Image
on demand session · 75 min
December 2020 Google Core Update: What Happened? What's Next?
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on demand session · 60 min
Session Series: Marketing in China - How to sell to a billion people
Gender Bias in Ecommerce
on demand session · 60 min
Google's Gender Preference in Fashion Ecommerce
SEO Report
on demand session · 60 min
SEO Report: 2020 Year-End Review
See all 94 sessions
New Searchmetrics Study Reveals the Secrets of Success on Baidu
Want to know exactly what matters to Baidu in terms of organic rankings? Now’s your time to find out. We take you step-by-step through all the considerations for SEOs working in the Chinese market (or who want to).
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Study: SEO for China – How to Rank on Baidu, China’s Biggest Search Engine
Searchmetrics Study: Baidu Ranking Factors Correlation Study

Podcasts View all podcasts

podcast · 12 min
SEO Planning: Securing SEO Resources – Jordan Koene // Searchmetrics
podcast · 13 min
SEO Planning: Creating a Flexible SEO Roadmap – Jordan Koene
podcast · 15 min
SEO Planning: Setting SMART SEO Goals – Jordan Koene
podcast · 12 min
SEO Planning: Defining Yearly Initiatives – Jordan Koene
podcast · 20 min
Black Friday Winners and Losers – Tyson Stockton
See all 120 podcasts

Articles View all articles

article · 10 min
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Corona and Consumer Demand – Insights from 2020
UK Corono and Consumer Demand
article · 13 min
Black Friday 2020: Google Recap UK
Black Friday Analysis 2020 Blog
article · 10 min
December 2020 Google Core Update
Google Core Update Blog Dec
article · 9 min
SEO Optimization for Bing: Is it Really Worth Your Time?
SEO Optiimistion fo Bing
article · 20 min
Core Web Vitals – Getting ready for Google’s Page Experience ranking factor update
Core Web Vitals – Getting ready for Google’s Page Experience ranking factor update
See all 50 articles

Events View all events

event · 26 Nov 2020
Searchmetrics Summit – Slide Download
Nov
26
2020
event · 26 Nov 2020
Searchmetrics Summit
Nov
26
2020
event · 12 Nov 2020
SEO and Content Marketing
Nov
12
2020
event · 02 Oct 2020
BrightonSEO online
Oct
02
2020
event · 23 Sep 2020
DMEXCO 2020 - A one-of-a-kind Online Event for the Smartest Marketers
Sep
23
2020
See all 10 events
D
Word of the Day
Defective Links
A defective link is a link that has no object or does not lead to anything.
Learn more SEO terminology

Infographics View all infographics

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Searchmetrics Ranking Factors: Infographic with all correlations
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Universal & Extended Search 2016: the Infographic
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App Indexing: The Infographic 2016

Guides View all guides

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The Future CMO special report
The Future CMO special report

Monitors View all monitors

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SERP Features Monitor – Tracking the State of the Search Results Pages
Searchmetrics Monitor: SERP Features