Searchmetrics Events: BrightonSEO 2020

BrightonSEO online

BrightonSEO is one of the most popular search marketing conferences in the UK.
Date: 02 Oct 2020 14:00 UTC – 02 Oct 2020 17:00 UTC
Venue: BrightonSEO
Doug Bell
Doug Bell

Back for Autumn 2020 – More Digital than ever before – the BrightonSEO

About BrightonSEO

It brings together speakers with a wide range of expertise as well as specialists in the world of search and offers exceptional networking opportunities. Through practical, hands-on and in-depth training courses as well as workshops, you can gain valuable insights and improve your Search Marketing skills.

 

On Stage

The CMO’s Digital Dilemma | Lecture

Douglas Bell | CMO

With Global ecommerce spending nearing the 4 Trillion-dollar mark, it’s no surprise that CMOs continue to invest heavily in paid search. Yet in the same moment that CMOs jostle for position, paid media returns are diminishing. As this over-reliance on paid media threatens to consume marketing budgets, the struggle to understand how to scale SEO predictably stands in their way. Avoiding this trap and prioritizing SEO as a foundational growth strategy is the CMO’s dilemma. Join this session to learn how handful of simple metrics can guide CMO’s to successfully scale search channels and execute marketing strategies effectively.

Our Speakers

Doug Bell
CMO
Doug Bell
At Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry. Doug was also responsible for leading the transformation of Determine Software’s Sales, Marketing and Alliances organizations, resulting in a successful transition to the cloud and the company’s first sustained revenue growth in more than 10 years.

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