DMEXCO 2020 - A one-of-a-kind Online Event on Leveraging Search Data
From the comfort of your own home, DMEXCO is still a meeting place for people working in the digital industry to gain and share ideas, meet, mingle and learn.
We’ll be there and we invite you to join us!
Special DMEXCO Offer from Searchmetrics
Simply fill in the form below to ‘meet’ someone from Searchmetrics ‘at’ DMEXCO (or even before DMEXCO) and receive a promocode to visit the Searchmetrics Showroom at DMEXCO @home for free!
The Showroom: In the Searchmetrics “Smart Showroom” we’ll have an interactive program that offers you new insights into the world of Digital Marketing, SEO, and Content Marketing. Be sure to drop by!
Searchmetrics Presents: During the event, we’re running exclusive Master Classes, leading Presentations, and we’ll provide a statement of our CEO, Matt Colebourne, too.
Special Highlight: Searchmetrics Insights revealed – Discover how we solve business and product problems with our latest bespoke data solution called Searchmetrics Insights.
DMEXCO smart & live & on stage
Searchmetrics drops SEO | Statement
Matthew Colebourne | CEO
How many SEO specialists have risen to the position of Chief Marketing Officer? I don’t know, but it’s a small enough number that I couldn’t find one on a casual google search.
Why is a channel that can drive more traffic to a site than any other hardly represented at the top level within organisations?
I think the answer to that is that we talk a different language and we frequently fail to turn it back into measures that a CMO understands; that a CEO understands and can relate to the P&L statement. So, we’re not selling SEO any more. We’re selling visibility (awareness), traffic, engagement, conversion and sales. And, now, we’re also selling vision and data.
Natural Search data is, arguably, the most comprehensive and timely source of market and user information. So, this is why Searchmetrics is launching Insights to allow companies to make strategic decisions from reliable, scale and timely data.
The CMO’s Digital Dilemma | Lecture
Douglas Bell | CMO
With Global ecommerce spending nearing the 4 Trillion-dollar mark, it’s no surprise that CMOs continue to invest heavily in paid search. Yet in the same moment that CMOs jostle for position, paid media returns are diminishing. As this over-reliance on paid media threatens to consume marketing budgets, the struggle to understand how to scale SEO predictably stands in their way. Avoiding this trap and prioritizing SEO as a foundational growth strategy is the CMO’s dilemma. Join this session to learn how handful of simple metrics can guide CMO’s to successfully scale search channels and execute marketing strategies effectively.