Searchmetrics Events: Dmexco 2020

DMEXCO 2020 - A one-of-a-kind Online Event for the Smartest Marketers

The DMEXCO Team has outdone themselves this year and engineered a completely new event format called DMEXCO @home. A completely online event revolutionising how events are run.
Date: 23 Sep 2020 10:00 UTC – 24 Sep 2020 22:00 UTC
Venue: DMEXCO @home
Doug Bell
Matthew Colebourne
Doug Bell, Matthew Colebourne

From the comfort of your own home, DMEXCO is still a meeting place for people working in the digital industry to gain and share ideas, meet, mingle and learn.
We’ll be there and we invite you to join us!

 

Special DMEXCO Offer from Searchmetrics

Simply fill in the form below to ‘meet’ someone from Searchmetrics ‘at’ DMEXCO (or even before DMEXCO) and receive a promocode to visit the Searchmetrics Showroom at DMEXCO @home for free!

The Showroom: In the Searchmetrics “Smart Showroom” we’ll have an interactive program that offers you new insights into the world of Digital Marketing, SEO, and Content Marketing. Be sure to drop by!

Searchmetrics Presents: During the event, we’re running exclusive Master Classes, leading Presentations, and we’ll provide a statement of our CEO, Matt Colebourne, too.

Special Highlight: Searchmetrics Insights revealed – Discover how we solve business and product problems with our latest bespoke data solution called Searchmetrics Insights.

DMEXCO smart & live & on stage

Searchmetrics drops SEO | Statement

Matthew Colebourne | CEO

How many SEO specialists have risen to the position of Chief Marketing Officer?  I don’t know, but it’s a small enough number that I couldn’t find one on a casual google search.

Why is a channel that can drive more traffic to a site than any other hardly represented at the top level within organisations?

I think the answer to that is that we talk a different language and we frequently fail to turn it back into measures that a CMO understands; that a CEO understands and can relate to the P&L statement. So, we’re not selling SEO any more. We’re selling visibility (awareness), traffic, engagement, conversion and sales.  And, now, we’re also selling vision and data.

Natural Search data is, arguably, the most comprehensive and timely source of market and user information. So, this is why Searchmetrics is launching Insights to allow companies to make strategic decisions from reliable, scale and timely data.

The CMO’s Digital Dilemma | Lecture

Douglas Bell | CMO

With Global ecommerce spending nearing the 4 Trillion-dollar mark, it’s no surprise that CMOs continue to invest heavily in paid search. Yet in the same moment that CMOs jostle for position, paid media returns are diminishing. As this over-reliance on paid media threatens to consume marketing budgets, the struggle to understand how to scale SEO predictably stands in their way. Avoiding this trap and prioritizing SEO as a foundational growth strategy is the CMO’s dilemma. Join this session to learn how handful of simple metrics can guide CMO’s to successfully scale search channels and execute marketing strategies effectively.

Our Speakers

Doug Bell
CMO
Doug Bell
At Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry. Doug was also responsible for leading the transformation of Determine Software’s Sales, Marketing and Alliances organizations, resulting in a successful transition to the cloud and the company’s first sustained revenue growth in more than 10 years.
Matthew Colebourne
CEO
Matthew Colebourne
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.

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