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SMX Advanced Europe – Online

Time to up your game? This exclusive event is designed for experienced search marketing professionals, offering advanced tactics and advice to take your SEO and PPC to the next level.
Date: 22 Jun 2021 11:00 UTC 22 Jun 2021 14:15 UTC
Venue: SMX Advanced Search Marketing Expo – Online

SEO Stakeholder Management: Secrets to Manage and Evangelize SEO in Your Organization

We all know the issues – cross functional dependencies, C-Level don’t understand SEO, SEO teams under pressure to show results yesterday. How do you handle it? This session will give you powerful tips for managing upward, enabling cross-functional alignment, and reporting on progress (the right way). Join our experts in this jam-packed session!

Tyson Stockton & Jordan Keone

Ask Me Anything on Core Web Vitals

Got some questions about Core Web Vitals? Get answers from two of the most respected names in SEO! Post your questions to Searchmetrics Founder and Chief Evangelist Marcus Tober and Google’s Martin Splitt. Put them on the spot on the day or post your questions in advance. You need to be registered attendee submit your questions, so you know what to do!

Marcus Tober & Martin Splitt | Google

Who is it for?

Experienced SEOs and Specialist Digital Marketers seeking to further advance their search marketing skills.

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the Secrets to Manage and Evangelize SEO in Your Organization

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Our Speakers

Tyson Stockton
Tyson Stockton
Tyson has over 10 years' experience in the digital marketing industry. As Vice President of Client and Account Management, Tyson manages the Enterprise Client Success team and SEO Consulting efforts at Searchmetrics. Tyson has worked with some of world’s largest enterprise websites including Fortune 500 and global eCommerce leaders. Prior to Searchmetrics, Tyson worked on the in-house side managing the SEO and SEM efforts of a collection of 14 sports specialty eCommerce companies in the US, Europe and Australia.
Jordan Koene
Jordan Koene
Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation of the organization. Prior to his role as Advisor, Jordan was CEO of Searchmetrics Inc., and led the growth of the company which provides enterprises and agencies with solutions to search engine optimization (SEO). Previously Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay assets to improve user experience and natural search traffic. In this role, he led the development of content and technical improvements for the organization.
Marcus Tober
Marcus Tober
Marcus is one of the pioneers who established SEO as a marketing discipline and the founder of Searchmetrics back in 2005. In his position now as Chief Evangelist, he is responsible for highlighting the ever-increasing importance of SEO and providing guidance how the discipline should develop in the future, both internally and externally. He has a cross-departmental strategic role: he advises on developments and trends in SEO and supports the product team in driving innovation in the Searchmetrics Suite. A self-proclaimed data and statistics geek, he is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.