SMX Advanced by Search Engine Land – Online
Time to up your game? This exclusive event is designed for experienced search marketers, offering advanced tactics and advice to take your SEO and PPC to the next level.
Date:
15 Jun 2021 20:00 UTC
–
15 Jun 2021 20:30 UTC
Venue:
SMX Advanced Search Marketing Expo – Online
Shortcuts to Advanced Keyword Research: How to use verticals for scalable research
Starting keyword research from scratch is not always necessary. In this session, learn how to optimize one vertical, use page types to focus your work, and quickly analyze internal links so that your keyword research processes become efficient and scalable. Don’t miss this!
Key Learnings
- Determine the correct page type for each keyword in a vertical at scale.
- Uncover facets that need to be added, removed, or renamed.
- Establish which pages have too many or too few internal links based on search volume.
Get the slides and discover how to effectively:
- Present scalable and repeatable SEO process for eCommerce websites
- Recommend data to collect before analysis
- Point out common results for each step
Our Speakers
Karl Kleinschmidt
Karl Kleinschmidt is a Senior SEO Manager working in the Services Team at Searchmetrics. Karl has 11 years of SEO experience specializing in Schema, large-scale page generation and data analysis of ranking shifts, particularly within eCommerce.
Related Content
Expand your knowledge with our curated packs.
Grow your pipeline and increase revenue through organic search and demand optimization
Drive more organic website traffic and sustainably increase conversions with a holistic approach of on-page and off-page optimization. Dominate the SERPs, claim competitive keywords and outrank competitors. Our lessons show you how.
