guide

How to Conduct SEO Competitive Research

Understanding the competitive SEO landscape for your business and its website(s) is critical to any organic search strategy.

In the step-by-step guided videos below, you'll learn the basics of evaluating your standing against digital competitors, how analyzing shared keywords can unearth valuable opportunities, and the best way to group keywords to track your SEO growth against the competition.

Learn how to evaluate the competition in 3 steps:

  1. Understand the Competitive Landscape
  2. Keyword Research with Domain Comparison
  3. Compare Visibility with Keyword Tagging

STEP 1

Understand the Competitive Landscape

3:45
Evaluate where your domain and its subdomains and directories rank among competitors by looking at factors like Organic Search Visibility and shared keyword overlap. Also discover previously unknown competitors that steal market share only in the digital realm.

STEP 2

Keyword Research with Competitive Domain Comparison

3:43
Dive deep from high-level domain SEO visibility down to unique and shared keywords against a top competitor. Learn where you’re underperforming on the keyword level, the relevant traffic impact, and how to gain valuable ground.

STEP 3

Compare Visibility with Keyword Tagging

4:14
See how setting up a keyword tracking project in the Searchmetrics Suite empowers you to better understand your progress against competitors, whether local or globally and across digital devices.

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Our Experts

Adam Arnold
Account Executive
Adam Arnold
Adam's experience supporting Digital Marketing and SEO teams spans across multiple industries. His role at Searchmetrics is to help enterprise companies leverage organic search data to achieve their business objectives. Adam has over 6 years of experience working with growth, marketing and sales organizations.