How to Conduct SEO Competitive Research
In the step-by-step guided videos below, you'll learn the basics of evaluating your standing against digital competitors, how analyzing shared keywords can unearth valuable opportunities, and the best way to group keywords to track your SEO growth against the competition.
Learn how to evaluate the competition in 3 steps:
- Understand the Competitive Landscape
- Keyword Research with Domain Comparison
- Compare Visibility with Keyword Tagging
STEP 1
Understand the Competitive Landscape
3:45
Evaluate where your domain and its subdomains and directories rank among competitors by looking at factors like Organic Search Visibility and shared keyword overlap. Also discover previously unknown competitors that steal market share only in the digital realm.
STEP 2
Keyword Research with Competitive Domain Comparison
3:43
Dive deep from high-level domain SEO visibility down to unique and shared keywords against a top competitor. Learn where you’re underperforming on the keyword level, the relevant traffic impact, and how to gain valuable ground.
STEP 3
Compare Visibility with Keyword Tagging
4:14
See how setting up a keyword tracking project in the Searchmetrics Suite empowers you to better understand your progress against competitors, whether local or globally and across digital devices.
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