How to Perform Keyword Research

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Keyword research serves as the blueprint for your entire website and its SEO strategy. According to a study by Ahrefs, 90% of webpages get no organic search traffic but knowing what people are searching for is critical to driving people to your website.

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Starting with a general keyword list is always best, followed by specific categories or topics. Explore Google to see the keyword landscape as well as related questions people ask, and check out related blogs or forums for more insights.

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While keyword research can be done manually, it can be painstakingly slow and may not unveil important data points. Using a special tool like Keyword Discovery in the Searchmetrics Suite is both more efficient and provides valuable insights.

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Using the Organic Rankings section of Searchmetrics Suite can unearth opportunities for increased traffic as your site’s search rank rises. Using Traffic Index, Traffic Index Potential, CPC Value, and Search Intent, you’re able to see what the potential effect may be by optimizing for that keyword.

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Understanding the competitive landscape in Search Engine Results Pages (SERPs) is key to knowing where and how to gain market share. The Organic Competitor Visibility tool overlays competitor trending data and displays unique vs shared keywords.

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Grouping keywords is helpful in knowing how to best implement your SEO strategy. Start by reviewing the overall keyword list and your website initiatives, then dive into insights like Search Intent to advise your content strategy, Traffic Index Potential to see big opportunities, and Semantic Associations to understand related topics.