Guide: SEO Workflow Keyword Research

How to Perform Keyword Research

Keyword research is the non-technical foundation to your SEO strategy and blueprint for your entire website. While it can seem daunting, it's possible to easily make a significant impact by following the right steps.

The step-by-step guided videos below show you where to start.
Learn how to perform keyword research in 6 steps:
  1. Importance of Keyword Research
  2. Generating Topic Ideas Manually
  3. Keyword Discovery Using The Research Cloud
  4. How to Find Any Website’s Ranking Keywords
  5. Identifying a Competitor’s Keywords
  6. How to Group and Categorize Keywords


Importance of Keyword Research

Keyword research serves as the blueprint for your entire website and its SEO strategy. According to a study by Ahrefs, 90% of webpages get no organic search traffic but knowing what people are searching for is critical to driving people to your website.


Generating Topic Ideas Manually

Starting with a general keyword list is always best, followed by specific categories or topics. Explore Google to see the keyword landscape as well as related questions people ask, and check out related blogs or forums for more insights.


Keyword Discovery Using the Research Cloud

While keyword research can be done manually, it can be painstakingly slow and may not unveil important data points. Using a special tool like Keyword Discovery in the Searchmetrics Suite is both more efficient and provides valuable insights.


How to Find Any Website's Ranking Keywords

Using the Organic Rankings section of Searchmetrics Suite can unearth opportunities for increased traffic as your site’s search rank rises. Using Traffic Index, Traffic Index Potential, CPC Value, and Search Intent, you’re able to see what the potential effect may be by optimizing for that keyword.


Identifying a Competitor's Unique and Shared Keywords

Understanding the competitive landscape in Search Engine Results Pages (SERPs) is key to knowing where and how to gain market share. The Organic Competitor Visibility tool overlays competitor trending data and displays unique vs shared keywords.


How to Group and Categorize Keywords

Grouping keywords is helpful in knowing how to best implement your SEO strategy. Start by reviewing the overall keyword list and your website initiatives, then dive into insights like Search Intent to advise your content strategy, Traffic Index Potential to see big opportunities, and Semantic Associations to understand related topics.

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Our Experts

Adam Arnold
Adam Arnold
Adam's experience supporting Digital Marketing and SEO teams spans across multiple industries. His role at Searchmetrics is to help enterprise companies leverage organic search data to achieve their business objectives. Adam has over 6 years of experience working with growth, marketing and sales organizations.

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