Searchmetrics Session: A Seat at the table Workshop

on demand session

Getting a Seat at the Table How SEO's Appeal to the C-Level

How can SEO’s appeal to the C-Level? When Paul met Alex, he discovered he had found one of the few SEO’s who have done things differently — instead of diverting to technical SEO arguments to justify his contribution, Alex engaged in an open ROI discussion with his management team.

The SEO industry is full of brilliant people who have unique skills that are going to be increasingly needed. However, a very rare skill in the SEO industry is being able to articulate the value of SEO to the C-Level. Join Alex Alexakis, Owner of PixelChefs and Digital Marketing Manager at Westgate Resorts, and Paul Bongers, Director of Sales at Searchmetrics; for a “podcast” style discussion and learn how to leverage your SEO chops in order to influence top management.

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Searchmetrics Session: Make Sense of SEO

Join us and learn how to articulate your messaging to the C-Level and how to back it up with data from real-life examples by Alex Alexakis, Owner of PixelChefs and Digital Marketing Manager at Westgate Resorts along with Paul Bongers, Director of Sales at Searchmetrics. Save your seat so that you can learn how to:

Communicate better across your business AND with clients
Translate SEO into ROI
Become the CMO’s go-to-person for marketing strategy
Get “a seat at the table” in your business

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Date:	December 15, 2017
Speaker:	Alex Alexakis, Paul Bongers

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podcast · 16 min

A Technical "Non-Content" Audit