SEO White Papers & Studies

Browse our collection of white paper studies revealing cutting edge information that takes businesses forward in the search engines.

This study takes a fresh look at Google Shopping data.

Building on the findings of our studies from 2018 and 2019, we look at over 1 million Google Shopping ads across Germany and the UK.

Google Shopping Study 2022

Google Shopping Study 2022

13 / 36 Studies

Ranking Factors

UK eCommerce Market Analysis 2021

UK eCommerce Market Analysis cover image

US eCommerce Market Analysis 2021

UK eCommerce Market Analysis cover image

Study: SEO for China – How to Rank on Baidu, China’s Biggest Search Engine

Searchmetrics Study: Baidu Ranking Factors Correlation Study

Google Lighthouse Ranking Factors

Lighthouse Ranking Factors Study Revised

Niche Ranking Factors Study 2018

Searchmetrics Study: Niche Ranking Factors

Ranking Factors 1O1

Searchmetrics Ranking Factors 1O1

Industry Ranking Factors Studies 2017

Searchmetrics Industry Ranking Factors

Industry Ranking Factors Study eCommerce 2017

Searchmetrics Study: eCommerce Ranking Factors

Industry Ranking Factors Study Health 2017

Searchmetrics Study: Health Ranking Factors

Industry Ranking Factors Travel 2017

Searchmetrics Study: Travel Ranking Factors

Industry Ranking Factors Study Finance 2017

Searchmetrics Study: Finance Ranking Factors 2017

Searchmetrics Study: Media Ranking Factors 2017

Searchmetrics Study: Media Ranking Factors 2017

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Core Web Vitals

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Searchmetrics Study: Online Retail Market Analysis 2019

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Google Updates: Latest News and Analysis

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Searchmetrics Study: Niche Ranking Factors

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