Lighthouse Ranking Factors Study Revised
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Google Lighthouse Ranking Factors

Searchmetrics‘ analysis of Google Lighthouse Ranking Factors reveals the standard of technical optimization of the top-ranking websites on Google.

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Google Lighthouse Ranking Factors

This analysis of Google Lighthouse Ranking Factors reveals the standard of technical optimization of the top-ranking websites on Google.

Google Lighthouse

Lighthouse is an open-source tool developed by Google which enables you to carry out technical audits of individual URLs and provides an analysis of performance, SEO and accessibility, particularly on mobile devices.

Users are more likely to bounce from slower websites – adding one additional second to a page’s mobile load time can cause conversions to drop by 20%. Page Experience metrics related to speed and other UX issues are now under the radar with the introduction of Google’s Core Web Vitals Ranking Factors in June 2021.

Lighthouse Ranking Factors – The Study

The analysis of Google Lighthouse Ranking Factors reveals the standard of technical optimization of the top-ranking websites on Google.

Study includes:

  • Results of the analysis of 10,000 keywords and 200,000 URLs with 79 audits were run on each URL.
  • The most relevant findings, drawing on the results of over 15 million Google Lighthouse audits
  • Lighthouse reports that can be used to guide the technical optimization of websites in specific industries.
  • Emphasize the importance of technical optimization to not only help improve the user experience offered, but also to improve and maintain good rankings to overtake competitors and increase traffic, conversions and turnover.

Download the Lighthouse Ranking Factors Study

Discover the clear correlations between factors like faster load times or use of modern web technologies and better ranking positions in the Google search results.

  • Top 10 ranking pages in Google search results load more quickly than those with lower ranking
  • Pages that make better use of modern web technologies also ranked in the top 10 unlike URLs on the second search results page.
  • Results of two important Google Lighthouse audits are provided: First Meaningful Paint and Uses HTTP/2.

Download the full Lighthouse Ranking Factors Study here!

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