Searchmetrics Study: Online Retail Market Analysis USA 2019
– an Internet Retailer analysis has found, with the e-commerce market growing 15% year-on-year. Yet the biggest online retailers and competition often differ greatly from the leading brick-and-mortar stores.
Key findings from the Online Retail Market Analysis USA 2019:
- There are huge differences between the leading retailers in online and offline commerce.
- Amazon dominates in many areas, but is comparatively weak in apparel, health and sporting goods.
- Many big brands’ online presence fails to keep pace with their offline strength – they’re missing out on website visitors and potential turnover.
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