Searchmetrics Study: Online Retail Market Analysis 2019

Searchmetrics Study: Online Retail Market Analysis UK

In a far-reaching investigation of the online commerce market in the United Kingdom, Searchmetrics has analyzed eight major industries, with the results of the study now available for download.

Online Retail Market Analysis UK | Online Retail Market Analysis US

UK retail eCommerce sales exceeded £100 billion in 2019

Searchmetrics Study: Online Retail Market Analysis UK 2019 - Google Ads

That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several exclusively online players, and a surprising lack of penetration for many familiar names from the high street.

Searchmetrics Study: Online Retail Market Analysis UK 2019-Conversions

Key findings from the Online Retail Market Analysis UK for 2019:

  • The leading retailers in the online markets differ greatly from those in offline commerce.
  • Amazon dominates in many areas, but is comparatively weak in apparel, food and sporting goods.
  • Many big brands’ online presence fails to match the strength of their offline business – they are failing to maximise their online turnover as they miss out on potential visitors.

Download the Study.

For all the data, details and insights into the performance of the leading competitors in your industry, you can download your exclusive copy of Searchmetrics’ study, ‘Online Retail Market Analysis UK 2019’. Just fill out the form:

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