Searchmetrics Study: Health Ranking Factors
study

Industry Ranking Factors Study Health 2017

In this industry-specific ranking factors study, Searchmetrics presents data insights health sites need to know to perform on Google.

General Ranking Factors | Ranking Factors 1O1 | Industry Ranking Factors
Niche Ranking Factors | Google Lighthouse Ranking Factors

For each industry, there are different ranking factors that are constantly changing. We had a look at these specific ranking factors at an industry level with the new Searchmetrics industry factors. In the following menu, you will find the five different industries that we have analyzed:

Media | eCommerce | Health | Travel | Finance

Data Insights for Performing on Google

Online health advice doesn’t just cover allergy cures and a diagnosis of that weird brown spot on your back. There are also masses of resources out there, including fitness videos, tips on how to get pregnant and volumes of material on the latest nutritional crazes. Providers of this information – and the advertising firms that sometimes support them – understand it’s a cottage industry for people seeking a long and healthy life. The difficulty is breaking through the clutter.

Searchmetrics Study: Health Ranking Factors - Dr. Google

Dr. Google is your online lifestyle guru

But how do health industry websites get users to visit their website? The answer is 77% of people start their health information search at a search engine. Which means it is essential to know which Google ranking factors are important in the health industry. How do the relevant criteria in the online health sector differ from those in other industries? How should health sites structure their content to perform well in organic search?

This Searchmetrics whitepaper answers these questions and more – and gives you practical recommendations to help you bring your health website up the Google rankings.

Download the Health Ranking Factors Study
Searchmetrics Infographic Teaser: Health Ranking Factors

Infographic: Health Ranking Factors vs. Universal Ranking Factors

To highlight the main differences between the general average and the specific features of the health industry, we have developed an infographic.

Click to open full web version of Infographic
Click to open high-res version of the Infographic

Download your free copy of our whitepaper here:

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