Searchmetrics Study: Travel Ranking Factors

Industry Ranking Factors Travel 2017

Data Insights that Travel Sites Need to Know for Performing on Google.

General Ranking Factors | Ranking Factors 1O1 | Industry Ranking Factors
Niche Ranking Factors | Google Lighthouse Ranking Factors

For each industry, there are different ranking factors that are constantly changing. We had a look at these specific ranking factors at an industry level with the new Searchmetrics industry factors. In the following menu, you will find the five different industries that we have analyzed:

Media | eCommerce | Health | Travel | Finance

The worldwide tourism industry contributed $2.3 trillion to global GDPs in 2016. And 60% of leisure travelers put together their own itineraries, meaning they go online to look for flights, destinations, activities and accommodation. With online travel agencies, price comparison sites, discounters and travel blogs, the travel and tourism market is a hugely varied – and hugely valuable – online market.

But how do websites offering information and products related to travel get users to their website? Which ranking factors are important in the travel industry? How do the relevant criteria in the online travel sector differ from those in other industries? How should travel-related content be structured to perform well in organic search?

This Searchmetrics whitepaper answers these questions and more – and gives you practical recommendations to help you bring your travel website up the Google rankings.

Download the Travel Ranking Factors Study
Searchmetrics Infographic Teaser: Travel Ranking Factors

Infographic: Travel Ranking Factors vs. Universal Ranking Factors

To highlight the main differences between the general average and the specific features of the travel industry, we have developed an infographic.

Click to open full web version of Infographic
Click to open high-res version of the Infographic

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