Universal Search Study 2018
It’s a Mobile World After All
The days of Google’s search results pages consisting of 10 blue links have passed. Gone too are the days when Universal Search simply integrated results from Google’s other vertical search engines, like videos, maps and images.
Today, Universal Search is more diverse than ever. New, highly-specific integrations are constantly being added – to add precision to how Google serves the needs of the user, their location and their search intent.
Universal Search for Online Marketers
Most online marketers have realized that website visitors are no longer to be gained exclusively via the “10 blue links”, but that integrations like videos, featured snippets, images also represent an invaluable source of organic traffic.
In this Searchmetrics whitepaper, you will learn:
- How the search results pages on mobile and desktop differ from one another,
- How often the most important Universal Search integrations appear in Google searches,
- To what extent Universal Search integrations are taking first results page real estate from the classic organic links.
Download a free copy of the study.
You will find data, examples, trends and insights in our study: “Universal Search 2018: It’s a Mobile World After All”.