If there is one takeaway that we can draw from 2017, it’s that the customer journey, and the understanding of that journey, are the keys to a marketers success. Last year, marketers saw a rise in voice search, the need for speed, and great expectations as the SERP continued to evolve; growing vast and ever wide as search landscape mobilized. Join us for a lively discussion as we recap the trends of 2017 and discuss how we can use those key learnings to predict the future of SEO for 2018 and beyond.
Wednesday, February 28, 2018
11:00am PST | 2:00pm EST
Join the workshop so that you understand:
- Where we’ve been and when to go mobile (hint yesterday)
- Where we are and why you need AMP now!
- Where we are going and what’s up with Voice Search?
Brian is currently an SEO Project Manager at Airbnb where he is working on a plethora of high impact SEO projects including AMP, A/B testing, and Snapchatting videos of dogs in the office. He’s previously held SEO positions at Macys.com and BusinessOnline. During his spare time, this UC San Diego alumnus tells unfunny dad jokes, ignores his own fashion instincts (for good reason), tinkers with tech gadgets (for no reason), and plays far more video games than any one human should.