Leading search marketing agency, Bronco, signs up to the Searchmetrics search analytics service

Bronco becomes Searchmetrics’ latest UK agency partner

London, UK- 23 March 2011__Leading UK search marketing agency, Bronco, has signed up as an agency partner to Searchmetrics’ online search analytics service which provides data to help maximise search engine optimisation (SEO) campaigns.

The owner of Bronco, David Naylor, said: “Searchmetrics delivers reliable up-to-date metrics that support and complement the analytics data that we already generate with our own in-house tools. I come across hundreds of SEO tools and Searchmetrics is one of the six or seven that I actually use.”

Searchmetrics is an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains, including those of competitors.

“I particularly like the fact that I can use Searchmetrics to very quickly check the search performance of my clients’ competitors to get a comparative view of what’s happening,” added Mr Naylor.

Searchmetrics is designed to bring into one place the wide variety of tools that search marketers rely on. As well as retaining a cumulative history of how a brand’s web sites rank for its chosen keywords over time, it includes features for analysing back-links, technical site structure (including tracking elements such as site speed that affect SEO performance), keywords and on-page keyword density.

A recent addition to the service is a Link Manager module which handles every aspect of the back-link management process: from automatically checking the status of links every 48 hours, to managing contacts and exchanges.


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