Complimentary Data Provided By a New Online Dashboard from Searchmetrics

A Snapshot of Online Marketing Data, including SEO, Social, and Links Analysis, Now Available to any Business or Individual Instantly

New York, NY – February 9, 2012: Searchmetrics, the world leader in search and social analytics software, today announced that it is making a host of complimentary digital marketing data instantly available online, allowing anyone to assess the Search Engine Optimization (SEO), paid search advertising, backlinks structure and social media visibility of over 75 million domains that Searchmetrics monitors in 15 countries.

The data is available via a new online dashboard which has been introduced for the company’s Searchmetics Essentials search and social analytics software, as Marcus Tober, Searchmetrics’ CTO and founder, explains:

“Now anyone can enter the URL of almost any web site into the new Searchmetrics Essentials dashboard to get an at-a-glance snapshot of the search and social success of the site.  How does it rank against other sites in terms of organic and paid search?  What are some of the top keywords it ranks highly for and who does it compete with in search?  It even provides measurement of how often a site’s pages are liked, tweeted and shared at top social networks such as Facebook, Twitter and Google + 1.  If the site you are interested in is one of the over 75 million domains we monitor in 15 countries, then our dashboard will show you some valuable insights.”

Searchmetrics is making this complimentary data available to anyone who has an interest in search and social media marketing, without registration, in a bid to demonstrate the power of its Searchmetrics Essentials software. “For example if you type in into the Searchmetrics Essentials dashboard, you can see that according to our analysis, CNN’s web site is estimated to rank No 23¹ in the U.S.’s top 100,000 sites for search engine optimization and it is ranked 37,566² for paid search visibility for this week.  The site is estimated to have 58,323,004 Facebook likes, shares, and comments which link to its pages and 11,693,789 links shared on Twitter,” explained Tober. “We wanted to offer our services to the widest audience possible so that anyonecould see how simple it is to gain market insight and maintain a competitive advantage online. The dashboard gives you a taste of the data we can provide.  If you are a professional search and social marketer who needs deeper analysis, then you can upgrade to the full version of the software,” added Tober.

Searchmetrics Essentials is powered by the largest, fastest databases available for search and social media giving global marketers instant access to competitive intelligence in organic, paid and universal search, as well as visibility on Facebook, Twitter, LinkedIn, Google +1, Delicious and StumbleUpon.

By providing a powerful single dashboard – instead of multiple tools and websites – the full Searchmetrics Essentials allows marketers to instantly research the visibility of websites, market verticals, industries, and social media mentions. Less time spent switching between tools and manually producing reports means more time to focus on activities that drive revenue.

“We monitor 100 million keywords, over 75 million domains, across 15 countries.  This means businesses can see how they compare to competitors both here and abroad,” said Tober. “And if you use our enterprise tool, the Searchmetrics Suite, you can even monitor in 53 countries and nearly all search engines in the world.”

Try the new Searchmetrics Essentials online dashboard to get an unrivaled snapshot of online marketing data of any URL now by going here.

¹ This is calculated through an algorithm developed by Searchmetrics. In this process, we analyze the search results for millions of keywords on Google every month, monitoring where specific domains rank in searches.  Several other factors are taken into account, including the search volume for specific keywords, and the probability and number of clicks relative to where a domain is positioned on a search results page. The SEO rank represents the position in the top 100,000 list on which the domain is positioned for SEO Visibility in that country.

² This is calculated by analyzing the paid search results for millions of keywords on Google every month. The Paid Visibility score is an index value based on how often a domain appears in paid search results, while taking account of factors such as where the paid search adverts are positioned on search results pages, the cost per click and the volume of searches for individual keywords. The Paid Visibility rank represents the position in the top 100,000 list on which a domain is positioned for paid visibility in that country.

For questions, please do not hesitate to contact us.