Searchmetrics Digital Summit:
Use Data to Make Better Decisions

Watch our Digital Summit and Get Digital!

Immerse yourself into the world of SEO with these six informative webinars from industry experts and discover how you can Use Data to Make Better Decisions.

Watch the recordings of our first Digital Summit and receive insights from top online marketing professionals!

Quest for The Holy Grail! Managing Supply & Demand with Search Data


Björn Darko, Director Digital Strategies Group at Searchmetrics

In Björn’s presentation, you will learn:

  • How to use search data to look at supply & demand within your market.
  • How to use search data to generate insights for your marketing campaigns, content creation process, SEO efforts and landing page set-up.
  • How to use search data to manage warehouse stock and production cycles with search data.





Creating Content for Conversion – How, Why, Where, and What!


Our Digital Summit speaker: Varsha Venkatesh

Varsha Venkatesh, Storyteller and Content Marketer

In this webinar, you will gain insight into:

  • How to create captivating content for every buying intent.
  • How to define the goals and success metrics for your content strategy.
  • The process: Strategize, Execute, Measure, Optimize, Repeat.



Optimizing the Visual – Using Data to Optimize
Video and Image Search Results

Our Digital Summit speaker: Aleyda Solis

Aleyda Solis, International SEO Consultant and founder of Orainti

This presentation will provide you with the following knowledge:

  • Identify worth to leverage which image and video opportunities to rank for.
  • The key areas and minimum actions to take with your images and videos to see results.
  • How to optimize your videos for both YouTube and Google search results to maximize your video optimization efforts.


Turning Insights into Actions: Using Data to Drive Experimentation

Our speaker from A/B Tasty: Eleftherios Kousakis

Eleftherios Kousakis, Sales Team Leader DACH at A/B Tasty

Eleftherios will address the following questions:

  • How can you use insights to create test ideas?
  • How do you spot the right takeaways from a report?
  • How can you use these metrics to gain momentum in your experimentation strategy?


DIY Google Update Analysis

Our speaker at the Digital Summit: Marcus Pentzek

Marcus Pentzek, Chief SEO Consultant at Searchmetrics

Three key points presented in this webinar:

  • Everyone can perform a Google Update Analysis
  • How you can recover faster from Google Updates if you do your own analysis
  • Every website might need different tasks to work on to recover


Key Learnings from 1800+ A/B-Tests

Our Digital Summit speaker: Thomas Gruhle

Thomas Gruhle, CEO and Founder of LEAP

In this presentation, you will gain insight into:

  • How to optimize your site with psychological Conversion Optimization!
  • How to use A/B-Testing to drive revenue!
  • What works, what doesn’t – and why?


Our experts for the Digital Summit: