Searchmetrics Essentials Provides an Unparalleled Competitive Data Advantage in SEO, SEM and Social Media.
New York – Sept. 13, 2011: As online marketing continues to evolve, Searchmetrics, the world leader in search analytics software, today introduces its Searchmetrics Essentials data modules, powered by the largest, fastest databases available for search and social media. The new tool gives global marketers instant access to competitive intelligence in organic, paid and universal search, as well as Facebook, Twitter, LinkedIn, Google +1, Delicious and StumbleUpon, across 15 countries.
“Searchmetrics Essentials incorporates proprietary data to ensure that customers have accurate, high-quality information that they can trust to make smart marketing decisions,” says Dr. Horst Joepen, CEO, Searchmetrics. “Many tools on the market pull from third-party data sources, but this provides no unique advantage. Our data includes more than just raw numbers, but actionable analytics to help companies quickly take advantage of opportunities all within one dashboard – Searchmetrics Suite, our flagship solution.”
Expanding upon Searchmetrics’ recognized search visibility standard, which shows website performance on leading search engines, Searchmetrics Essentials introduces a powerful social visibility component. The social visibility of websites indicates a company’s influence on leading social media networks and can be monitored historically over time or weekly to measure the impact of active social campaigns.
As search and social media become more intertwined, those companies that can understand how all areas of online marketing work together will be most successful, notes Joepen. Searchmetrics Suite, with Searchmetrics Essentials, offers companies the ability to instantly research the visibility of websites, market verticals and social media presences in the same workspace where they do all major project activities – domains and keyword analysis, link building and reporting. Less time spent switching between tools and manually producing reports means more time to focus on activities that drive revenue.
Key benefits of the Searchmetrics Essentials include the ability to:
- Analyze domains and keywords by organic, paid and universal (video, images, news, shopping, maps) search results
- Determine the most popular content on social networks and compare “likes,” “shares,” “comments,” “tweets,” and more
- Identify opportunities to gain marketing advantages online from competitive and industry analysis
- Predict ROI by understanding the monetary value of organic, paid and universal search traffic
- Adjust quickly to algorithm changes and competitor campaigns
Searchmetrics Essentials is designed with a wide range of online marketers in mind, including advertisers, marketers, public relations professionals, and agencies, from large international enterprises to small businesses. The two modules from Searchmetrics Essentials – SEO+SEM, and Social –can be purchased separately but also are offered as integrated components of the Searchmetrics Suite. Additional functions can be added easily and quickly, enablingmarketers to assemble a customized toolset tailored to individual working needs.
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