Havas Media’s Netherlands Office Sends Consultants Through Official Searchmetrics Training And Certification
London, July 22, 2015__Search and content optimisation leader, Searchmetrics, has today announced that Havas Media Netherlands, part of the worldwide Havas Media agency, is the first local office of a global agency partner to become an Authorised Searchmetrics Partner, building on the existing global partner agreement between the two companies.
Achieving authorised partner status required Havas Media Netherlands to send its SEO consultants through an official Searchmetrics training and certification programme to demonstrate their expertise in delivering successful organic search and content optimisation campaigns supported by the Searchmetrics Suite global enterprise platform for digital marketing.
“We’re the first agency in the Netherlands to become a Searchmetrics authorised partner,” said Derk van Amstel, Head of Search at Havas Media Netherlands. “This clearly shows our proficiency with Searchmetrics and also our commitment to mobilising the top SEO software and technology to help us drive success in organic search for clients.”
Havas Media, which has offices 122 countries worldwide, signed a global partnership agreement to use Searchmetrics in December 2013. This came after a number of local offices, including the UK office, enjoyed success in supporting and expanding their search business with the help of the Searchmetrics Suite.
The Searchmetrics partner programme has four levels ‒ Ruby, Sapphire and Emerald for national and multinational agencies and the Global partner level for global agency networks. The partner programme is designed to deepen the relationship between the company and its partner agencies through structured commitments that foster sustainable growth for both parties. The company’s partners benefit from in-depth support and training which help to streamline the set-up and deployment of Searchmetrics’ software on behalf of clients and accelerate time-to-revenue.
Havas Media Netherlands, which works with brands such as Iglo, Peugeot, Kia and Toyota, first began using Searchmetrics under the global agreement in March 2014, after reviewing multiple competitive tools.
Kevin de Mooij, Senior Search Specialist at Havas Media Netherlands said: “We were looking for a premium SEO tool and Searchmetrics gave us everything we needed. Its easy-to-use dashboard gives us in one place all the data and insights we need to plan, enhance and track our campaigns.
“The SEO visibility scores it provides to measure the prominence of any domain in searches are always very accurate ‒ which shows that the software is built and maintained by people who have done SEO themselves. While the research section of the platform immediately gives us historical data about the search performance of any brand ‒ along with its competitors ‒ that we can use when pitching to new clients and getting them interested in what SEO can do for them. This really is unique to Searchmetrics as no other tool provides competitor data like this.”
According to Kevin, the proactivity and support provided by the people at Searchmetrics played a key role in convincing Havas Media Netherlands that this was the company they should choose to partner with. The Searchmetrics team provided initial tutorials to help the agency quickly get started using the software and were always available to answer questions or whenever they saw opportunities for the agency’s clients.
“The pro-activity of the Searchmetrics team is a tremendous asset to us. For example, some months ahead of the Google Mobilegeddon update, they provided us with whitepapers, insight and best practices which all helped us and our clients prepare for the upcoming algorithm update.”
Martin Scholz, VP of Business Development at Searchmetrics, said: “Our agency partners are an important part of our success. It’s great to see the Havas Media local office become our first Authorised Partner in the Netherlands ‒ and the first from one of our global agency partners. We’re committed to making it a fruitful relationship for both Havas and Searchmetrics.”