eBay’s head of SEO and content development joins Searchmetrics to help enterprise and agency clients use its software to better understand, plan and maximize the value of search
San Mateo, California, July 31, 2014: Searchmetrics, the leading global enterprise search experience optimization platform, today announced that Jordan Koene, eBay Inc.’s global head of SEO and Content Development, has joined the company as its Evangelist.
Koene, who was responsible for developing and planning eBay’s strategic SEO programs in North America and Europe, will be reporting to Searchmetrics’ founder and CTO, Marcus Tober. His new role involves working with enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing mix with the help of Searchmetrics’ technology. Koene will act as the interface between clients and the engineering team to help ensure Searchmetrics’ product strategy and delivery reflect clients’ needs. As the leader of the professional services teams, he will also work on special projects at the pre-product stage, which could eventually lead to new features and tools being added to Searchmetrics’ software.
“Jordan is an extremely well respected figure in the world of search, a high profile industry speaker and an innovative thinker when it comes to SEO,” said Marcus Tober, Founder and CTO for Searchmetrics. “We are very excited to have Jordan join our team and I’m confident he will play an important role in our future success.”
Koene, who used Searchmetrics Suite software while at eBay, said, “I know Searchmetrics and its products very well already. I have been very impressed with the company’s technology and the data and insights it can deliver. The company is on a big growth curve right now and it feels like a very exciting time to join the team.”
Searchmetrics’ flagship software, Searchmetrics Suite, enables search experience optimization. The concept of search experience optimization was highlighted in a 2012 Econsultancy blog post, as doing a far better job of encompassing all the disciplines necessary for developing and executing a contemporary organic search strategy, namely SEO, content, social media and analysis. It places the spotlight on the customer, contributing to a superior and memorable purchase experience. Searchmetrics Suite helps its clients do this, by delivering insightful analysis and recommendations that increase visibility and engagement, ultimately leading to increased online revenue.
Koene will be working out of Searchmetrics’ office in San Mateo. The company also has offices in Berlin, New York, London, and Paris and is backed by venture capitalist companies Holzbrinck Digital, Neuhaus Partners and Iris Capital.
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