Applying Search Data
for Strategic Business Decisions

Wednesday, September 30th
11am PT | 2pm ET

The world is changing, and it’s more important than ever to use accurate data that reflects the current market to make strategic business decisions.

There’s also no truer source of data than the data captured directly from your customers, and at scale. SEOs know this and possess a wealth of data yet unfortunately, this valuable information isn’t shared widely enough or in the right way to make a large business impact.

Join us on Wednesday, September 30th, at 11 am (PST) as our industry experts share how to use search behavior data to drive real business decisions and how to bring the conversation to the executive team to enact real change.

Join us on the following topics and learn:

  • Leveraging search data to guide business strategy
  • Applying search data at scale to fully define search market potential
  • Utilizing historical search demand to add context to search performance and consumer behavior
  • Enabling SEOs to be data-driven leaders within their organization


Don’t have time on September 30th?
Register and we’ll send you the recording of the webinar once it’s completed.

Doug Bell, CMO, Searchmetrics, Inc.

Doug Bell
Chief Marketing Officer

As Chief Marketing Officer at Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry.

Tyson Stockton, Vice President of Client Services and Account Management, Searchmetrics, Inc.

Tyson Stockton
Vice President of Client Services and Account Management

Tyson has over 10 years’ experience in the digital marketing industry. Prior to joining Searchmetrics, Tyson worked on the in-house side of the industry, managing the SEO and SEM efforts of 14 sports specialty eCommerce sites in the US, Europe, and Australia. Over the last 3 years at Searchmetrics, Tyson has supported some of the world’s largest enterprise websites, including Fortune 500 and global eCommerce leaders. As Vice President Client Services and Account Management, Tyson manages the SEO services, content services, and client success teams at Searchmetrics.

Alan Turner, Vice President of Sales, Searchmetrics, Inc.

Alan Turner
Vice President of Sales

Former professional athlete transitioned to an accomplished sales and business development leader. Alan has over 10 years of success as an individual contributor and as an executive responsible for building enterprise-level teams and developing strategic partnerships at artificial intelligence, analytics, and SaaS companies such as Intel Corporation, McAfee, and Prescient Edge. As Vice President of Sales, Alan is responsible for the implementation of effective growth strategies and sales operations.