Searchmetrics updates product range so online marketers can choose the perfect search analytics tool

Get instant SEO, PPC, Links and Social research data for virtually any web site… or track SEO and Social performance for target domains with fully featured software

New York, April 8, 2013: Search and social analytics software leader, Searchmetrics, has introduced a new, simpler, updated product range designed to make it easier for search engine optimization (SEO) professionals and online marketers to choose the correct mix of data, features and functionality to suit their requirements and budgets.

First, for those who want an easy-to-use research tool that provides an instant ‘snapshot’ of organic, paid search and social media performance for virtually any web site, alongside a backlink analysis feature, there is the Searchmetrics Essentials software. Previously the different Essentials research areas were sold as separate modules, but Searchmetrics has now combined them into a single research and analysis product available for $69 per month.

For those who need fully featured software to enable detailed tracking of specific SEO projects over time, the flagship Searchmetrics Suite software is now available in four versions. It begins with the Starter version, a single user offering providing search and social data for three project domains across three selected countries available from $399 per month. Next comes the Business version – currently the most popular option – which comes with a 10 user licence to enable ongoing tracking of five project domains across 124 countries. It is suitable for monitoring search performance for large sites of up to 10,000 pages.

At the upper end, the Searchmetrics Suite Enterprise and Ultimate versions are designed for monitoring multiple SEO projects, the Ultimate product accommodating as many as 250 users and project domains with search performance data updated up to five times a week and integrations with a wide range of web analytics tools.

All the Searchmetrics Suite versions allow users to track SEO and Social performance using clear KPIs, with the ability to monitor and analyze competitor strategies. They include quick, simple project management tools and easy-to-understand, at-a-glance, customizable reporting dashboards.

“We’ve simplified our products so that anyone who wants a quick powerful research tool now has everything they need in the Essentials software. And if you need in-depth ongoing tracking and management of SEO for specific project domains you can go for the Searchmetrics Suite – which has four versions that differ in areas such as number of users, domains and countries as well as the scope of the data in terms of how many competitors and how many keywords need to be monitored. Whether you’re marketing director at a large international company or a small local business, an agency offering SEO services to clients or you’re an in-house or independent SEO – these different options mean we’re going to have the right software solution for you,” explained Marcus Tober, CTO of Searchmetrics.

The revised product range is supported by a new API which makes it easy for customers to integrate Searchmetrics software products with their own tools or applications. This allows Searchmetrics data to be combined with data from other sources to support further analysis and insights; or enables Searchmetrics data to be incorporated into automated reporting tools or apps.

Tom Schuster, Searchmetrics’ CEO said: “The driver behind our new product strategy is our desire to make it as easy as possible for customers to choose the right product with the correct breadth of data and features for their specific requirements – and to help them optimize their budgets.”