CMO’s Guide to SEO:
Myths, Pitfalls and Realities

When applied correctly, SEO can be the most vital tool in your marketing mix.

Investing in a successful SEO strategy can set your company on a long-term path toward significant profit gains, increased online visibility, and higher marketing budgets.

Unfortunately, SEO can get a bad rap around its perceived ambiguity which can deter marketing leadership from making it a priority.

Join our panel of experts as we aim to remove the shroud of mystery that surrounds SEO and equip CMOs with the knowledge they need to begin ideating how to implement SEO into their marketing efforts.

Tune in and learn about:

  • Myths: Common misconceptions including SEO’s predictability and ability to measure ROI.
  • Pitfalls: Shortcuts to avoid, and the importance of balancing paid vs. organic traffic.
  • Realities: SEO is a long but rewarding game and creating exceptional content should be the core of your SEO strategy.
  • The Staying Power of SEO: Comparable to great branding strategies, once coveted online visibility is gained, it’s difficult to be supplanted.


Register Now and we’ll send you the recording of the webinar OnDemand.

Doug Bell, CMO, Searchmetrics, Inc.

Doug Bell
Chief Marketing Officer

As Chief Marketing Officer at Searchmetrics, Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth. A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry.

Jordan Koene, CEO, Searchmetrics, Inc.

Jordan Koene
SEO Strategist and Advisor

Jordan Koene is an SEO Strategist and Advisor at Searchmetrics. Prior he was the CEO, where he worked with enterprise businesses to provide SEO and content strategies that maximize the value of their marketing mix, using best-in-class search technology. Jordan has presented at industry events around the world, including SMX, Pubcon, and the Digital Summit series. Before joining Searchmetrics, Jordan led the eBay SEO team, where he developed and executed their SEO marketing programs.

Mike King
Managing Director at iPullRank

Michael King founded the digital marketing agency iPullRank. He consults with some of the world’s top brands like SAP, American Express, General Mills, and more. King’s impressive background includes roles as a marketing director and tactical SEO at agencies like Razorfish, plus he is readily sought out for his contributions as a dynamic speaker and blogger.

Ben Shapiro
Podcast Producer

Benjamin Shapiro is a brand development & marketing strategy consultant. He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the MarTech Podcast, an iTunes Top-50 marketing podcast, and the Voices of Search podcast with Searchmetrics.